SHARING YOUR STORY
Social Media& Your Business
Why social media matters: Connecting with your ideal customers to grow your business. BY JOYCE SULLIVAN
I
had the pleasure of attending and presenting for the first time at the 72nd ARA Convention & Expo last year in Charlotte, North Carolina. I have social media to thank for helping me to be “found” due to a serendipitous online exchange. Who knew when I answered a question on twitter from Becky Berube of United Catalyst Corporation that it would be the beginning of my journey to speak at the ARA convention.
After our twitter exchange and further online dis- cussions, Becky approached me about giving a social media talk to the ARA at the convention and I was delighted to accept.
This is just one of many of my “online connection” moments that have led to building relationships, con- necting on common causes and fostering business development opportunities. Talking “online” can lead to real life “offline” connections. To prepare for my presentation, I did some research to learn more about ARA’s history. I came upon a wonderful article on the beginning of auto recycling from a 2013 Automotive Recycling magazine interview with John C. Vander Haag, Jr. The follow section caught my attention on how a community comes together to share interests, needs and messages:
EXCERPT from A BIT OF HISTORY – THE BEGINNINGS OF AUTO RECYCLING: A LOOK BACK WITH JOHN C. VANDER HAAG, JR.
“... In 1943, a group of auto wreckers formed the National Auto Truck Wreckers Association (NATWA; now known as ARA) to tackle some of the legislative issues that were facing the new industry. The group visited Washington, D.C., and negotiated a deal with the govern- ment to scrap the same amount of steel as they purchased and to hold an equal tonnage for parts. Another thing that NATWA did during that time was to
provide members with a glossy magazine with ads for hard- to-find parts. This began our networking with other recy- clers to provide parts that our customers needed. It greatly enhanced our customer service ...”
January-February 2016 | Automotive Recycling 39
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