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Recycling Automotive July-August 2015 | Volume 35 Number 4 Columns

President’s Comments | 4 • Ricky Young

Editor’s Note | 6 • Caryn Smith

Final Thoughts | 70 • Michael Wilson

Departments

ARA Action | 10 Insure This | 12 • Bill Velin

Dashboard | 16 • Robert Counts & Chad Counts

Lessons Learned | 18 • Ginny Whelan

ISO 9001 | 20 • Buddy Godbout

Advice Counts | 22 • Mike Kunkel

That’s My Opinion | 24 • Ron Sturgeon

Marketing 101 | 26 • Mike French

Word on the Wire | 28 • Andy Latham

Certified News | 63

Capitol Connection | 66 Crossword Puzzle | 68 Industry Calendar | 69 Advertiser’s Index | 69

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ARA ANNUAL 72ND CONVENTION & EXPO

We’re Back! Fast Track to Success / 30 ARA returns to Charlotte for the 72nd Annual Convention & Expo to capture the excitement and success of the winner’s circle! By Michelle Keadle-Taylor

Fun in the Queen City of Charlotte / 33

MANAGING A DISASTER

“We Got A Fire! It’s Bad!” / 45 Those are the last words you want to hear as an auto recycler. Here are lessons learned from recyclers who have experienced the worst.

By Michelle Keadle-Taylor

BOTTOM LINE BOOSTER

Program with Profits: Part 2 / 54 Experts agree that to grow your business you must control your commodities. By Michelle Keadle-Taylor

SPOTLIGHT

Robertson’s Auto Salvage: Following Bill Gates’ Lead to Succeed / 59

“A company’s ability to respond to an unplanned event, good or bad, is a prime indicator of its ability to compete.” By Lynn Novelli

Automotive Recyclers Association

9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org

AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110-5456 USA, (571) 208- 0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing offices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non- profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opin- ion are the responsibility of the authors alone and do not necessarily imply any opinion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.

July-August 2015 | Automotive Recycling 3