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Recycling Automotive July-August 2015 | Volume 35 Number 4 Columns


President’s Comments | 4 • Ricky Young


Editor’s Note | 6 • Caryn Smith


Final Thoughts | 70 • Michael Wilson


Departments


ARA Action | 10 Insure This | 12 • Bill Velin


Dashboard | 16 • Robert Counts & Chad Counts


Lessons Learned | 18 • Ginny Whelan


ISO 9001 | 20 • Buddy Godbout


Advice Counts | 22 • Mike Kunkel


That’s My Opinion | 24 • Ron Sturgeon


Marketing 101 | 26 • Mike French


Word on the Wire | 28 • Andy Latham


Certified News | 63


Capitol Connection | 66 Crossword Puzzle | 68 Industry Calendar | 69 Advertiser’s Index | 69





ARA ANNUAL 72ND CONVENTION & EXPO 


We’re Back! Fast Track to Success / 30 ARA returns to Charlotte for the 72nd Annual Convention & Expo to capture the excitement and success of the winner’s circle! By Michelle Keadle-Taylor


Fun in the Queen City of Charlotte / 33


MANAGING A DISASTER 


“We Got A Fire! It’s Bad!” / 45 Those are the last words you want to hear as an auto recycler. Here are lessons learned from recyclers who have experienced the worst.


By Michelle Keadle-Taylor


BOTTOM LINE BOOSTER 


Program with Profits: Part 2 / 54 Experts agree that to grow your business you must control your commodities. By Michelle Keadle-Taylor


SPOTLIGHT 


Robertson’s Auto Salvage: Following Bill Gates’ Lead to Succeed / 59


“A company’s ability to respond to an unplanned event, good or bad, is a prime indicator of its ability to compete.” By Lynn Novelli


Automotive Recyclers Association


9113 Church Street, Manassas, VA 20110-5456 USA (571) 208-0428 / www.a-r-a.org


AUTOMOTIVE RECYCLING (ISSN 1058-9376) is published bi-monthly by the Automotive Recyclers Association, 9113 Church Street, Manassas, VA 20110-5456 USA, (571) 208- 0428 / (888) 385-1005, Fax: (571) 208-0430, Internet: www.a-r-a.org. Periodicals postage at Manassas, VA, and additional mailing offices. Additional member subscription are $15/year. Non-member subscriptions are $40/year U.S. Non-U.S. mailing address subscriptions are USD$55/year surface mail or USD$85/year airmail. $20 libraries and non- profits. Copyright © 2015 ARA. All rights reserved. Materials may not be reproduced in any form without written permission from the publisher. Statements of fact and opin- ion are the responsibility of the authors alone and do not necessarily imply any opinion on the part of the officers, directors, staff, or the members of the Automotive Recyclers Association. Postmaster: Send change of address to Automotive Recycling magazine, 9113 Church Street, Manassas, VA 20110-5456 USA.


July-August 2015 | Automotive Recycling 3


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