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HOTEL VERDE – DESTINATION OF FUTURE TRAVELLERS


Verde Hotels: The Future Of Hospitality


erde Hotels is undeniably the most progressive hospitality management group on the globe when it comes to ecologically-conscious design, construction and operational management practices. The hotel management company has a passion for bringing their know-how and experience to the hotel industry and to the rest of the world, offering ground-breaking hospitality solutions that are both Thrivable and creatively innovative.


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Thrivability is core to the wider brand strategy of Verde Hotels. It is a relatively new concept that incorporates all that is implied with sustainability, but expands beyond its limitations, encompassing three core values that are assimilated with the triple bottom line: people, profit and planet. It is clear that a thrivable project offers much more commercial viability and a healthy return on investment. The Verde group was born out of the success of Africa’s greenest hotel at Cape Town International airport. During the two years since opening, Hotel Verde has gained local and international acclaim for its innovative technological installations, building methods, procurement and operations. They have enjoyed huge press exposure, publicity and a tremendous following of travellers, companies and new generation sustainable trendsetters.


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With the aim to transcend conventional and average hotel buildings and operations, Verde Hotels will ensure that all their hotels are independently assessed and certified by green building authorities, whilst ensuring the comfort and convenience of guests is always top priority. With this, Verde Hotels has clinched the niche of green hospitality – a direction hospitality needs to go into the future. Hotels managed by Verde Hotels will


offer carbon neutral accommodation and conferencing to their guests at no additional cost. Their hotels will be a place where sustainability meets luxury and creativity, an oasis and breakaway that epitomizes a brand mix of cosmopolitan style and natural outdoor lifestyle, thus synergising with the natural environments in which they are built. Whilst hotels may differ in their look and feel, local art and educational signage that communicates an environmental message will also be a focal point and standard hotel feature. Hotels will thus aim to be flagships for responsible tourism and education in sustainability. Building on their success, numerous awards and the publication of their first Thrivability report, Verde Hotels is currently bringing more green hotel projects to the industry. Hotels are planned for Ghana, Tanzania and South Africa.


Hotel Verde, the greenest hotel on the African continent and the only hotel in the world to be awarded double Platinum Certification for LEED™ by the United States Green Building Council and first hotel to be awarded the highest accolade of a 6 Star rating in the Green Building Council of South Africa rating tool, and is conveniently situated only 400m from Cape Town International Airport. The award-winning 4-star hotel provides cutting-edge innovations and technologies pertaining to eco-friendly building practices, sustainable operations, as well as responsible utilization and efficiency of electricity and water. Together with the expertise of consulting firm Ecolution, Andre Harms has achieved phenomenal success in the building efficiency, ensuring that the hotel operates at a third of the cost of a conventional hotel. The return on the investment in technology within the first 5 years of opening proves that a luxurious, sustainable hotel is profitable and successful.


Technology during building and construction • 3 Vertical Axis Wind Turbines • 220 Photovoltaic Panels • Energy Efficient Lighting • Building Management System • Low-Flow Water Fittings • Double Glazed Windows • Regenerative Drive Elevators • Rain Water Capture and Storage • Cobiax Void Formers • Grey Water Recycling System • Efficient Heating and Cooling System


Green Operating Practices • Carbon Offsetting • Employee Training • Responsible Procurement • Small Urban Farming Set-up • Biodiversity Management • On-Site Water Filtration and Bottling • Waste Management • Guest Incentives • Routine Maintenance • Corporate Social Responsibility • Green Conferencing


CONTACT THE TEAM


6-8 April 2016 Cape Town


Incentives for green travellers Responsible travellers can enjoy an ultra- luxurious stay in this proudly carbon-neutral establishment. The creative eco-hotel offers 145 comfortable and ultra-stylish room types ranging from standard to universally accessible rooms and an executive suite. Eco-friendly lotions, soaps and shampoos are sourced locally, bedding is 100% hypo-allergenic cotton and all paints and adhesives are low-VOC, meaning the environmental air quality is far healthier.


Guests and Conference delegates receive carbon offsetting certificates, as proof that their stay does not harm the environment in any way. Management awards guests with Verdinos – the hotel’s in-house currency that can be traded for drinks or food at the well- stocked bar and deli – for when guests do their bit to save energy, water and the environment by reusing towels and bedding or recycling waste, just to mention a few. Children are not excluded and there is


fun treasure hunts aimed to increase their awareness of a green lifestyle, whilst they are entertained by the use of bicycles and scooters around the 320m outdoor jogging trail.


A word from Minister of Tourism Derek Hanekom


“South Africa led the global charge with our Responsible Tourism White Paper as far back as 1994. It is inspiring to see how the Verde team have progressed to attain a high level of excellence in this field. Demonstrating what is possible for people who are serious about getting it right, keeping it sustainable and making their establishments ‘thrivable’.


AWARDS


• Save, the Energy Efficiency Forum for Commercial Buildings – Winner 2013


• City Improvement District Award - 2013


• Eco-Logic Awards (by Enviropaedia) – Water Category - Winner 2013


• Internorga, Hamburg – Trendsetter Category - Winner 2014


• Eco-Logic Awards (by Enviropaedia) – Energy Category - Winner 2014


• Lilizela (Imvelo) Award - Best Overall Environmental Management System – Winner, 2014


• World Travel Market London – World Responsible Tourism Best City Hotel – Winner 2014


• Trip Advisor – Travellers Choice Award (Top 1% of hotels on Trip Advisor) – 2015


• Trip Advisor Certificate of Excellence - 2015


• Green Hotelier Award for Africa and the Middle East - Winner 2015


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THE FUTURE OF TRUE SUSTAINABLE HOTEL MANAGEMENT IS HERE. Interested parties are welcome to contact Verde Hotels at +27 21 380 5500 or email them at info@verdehotels.co.za. More information can be viewed at www.verdehotels.co.za


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This approach fits neatly with our strategy to make tourism more environmentally, economically and socially sustainable across South Africa. We encourage other tourism establishments to follow in this path and adopt and adapt to the processes Verde Hotels has implemented.”


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