CONTENTS SHOW HIGHLIGHTS PARTNERS SHOW REGIONS ABU DHABI PARTICIPATING EXHIBITORS THE TEAM


TRAVEL TECH SHOW AT WTM AFRICA


CONTACT SOUTH AFRICA I SUB-SAHARA AFRICA I INTERNATIONAL I TRAVEL TECH SHOW I AROUND THE SHOW & RESPOSIBLE TOURISM


6-8 April 2016 Cape Town


TECHNOLOGY FACTS AND FIGURES


• Hotels are recording the highest growth for online travel sales worldwide, driven by strong performance by both direct and intermediaries sales as customers opt for internet booking.


• The mobile channel has now reached significant levels of sales, with global mobile sales to residents, accounting for 12.5% of all online travel sales.


• Mobile travel sales reached US$96 billion in 2014, accounting for 12.5% of global online travel sales. They are forecast to record a strong 22% compound annual growth rate (CAGR) over 2014-2019.


Source: Euromonitor International


Switch on to travel tech


WTM Africa 2016’s brand-new dedicated Travel Tech Show at WTM Africa is where visitors can discover the latest innovations and trends in technology.


wtmafrica.com


Technology continues to play a vital role in the growth of the travel industry – which is why WTM Africa has introduced a dedicated area for all things tech this year. The Travel Tech Show at WTM Africa is the place to be for anyone who wants to find out more about how the latest innovations can help get the message across to a wider audience and increase sales.


Whether it’s a back-office system to help companies manage their business better; digital solutions to selling, mobile enhancements or using social media to spread the word, companies looking to incorporate new technology into their business strategies will find plenty of ideas and solutions at the Travel Tech Show at WTM Africa. It’s where visitors can have a play with new technology, swap ideas with


entrepreneurs and attend lively and interesting sessions and debates featuring people with their fingers on the pulse of the digital landscape. “Technology is transforming the way people travel and it’s vital that the tourism and travel industries are kept abreast of the latest technology and trends regarding travel,” said Chardonnay Marchesi, General Manager for WTM Africa. “Over the next three days, expect some very interesting and informative discussions about technology in travel, as well as key industry technology leaders exhibiting at the show. We invite all those in the industry looking to transform their business digitally to spend time in the Travel Tech Show to gain better insight into the latest travel technologies available in Africa,” According to Euromonitor International, technology is about to transform the travel


experience to make it richer and more enjoyable on the basis of travellers’ personal preferences.


Using mobile technology and big data analytics, travel companies and technology players will be able to suggest interesting things for travellers to do at their location. Suggestions will be personalised, cross- checking data on consumers’ preferences and current location with online inventories of local travel services and activities. For example, the TripAdvisor Apple


Watch app can send a push notification at lunchtime of the highest-rated restaurant nearby. The next step will be tailoring that to travellers’ personal tastes. Google Now is aiming to proactively bring consumers information before they ask, based on their past behaviour, with geo- localisation keeping suggestions locally relevant.


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