CONTENTS SHOW HIGHLIGHTS PARTNERS SHOW REGIONS ABU DHABI PARTICIPATING EXHIBITORS SOUTH AFRICA I SUB-SAHARA AFRICA I INTERNATIONAL I TRAVEL TECH SHOW I AROUND THE SHOW & RESPOSIBLE TOURISM
SUB-SAHARA AFRICA
(ATM), Unlocking Africa’s Tourism Potential, produced in association with a number of organisations, including the Africa Travel Association (ATA). The most recent statistics – due to be outlined at WTM Africa 2016 – are expected to remain upbeat. Global research experts Euromonitor International will reveal details during WTM Africa that will show 2015 performed well – with online purchases taking off as consumer confidence grows. According to the United Nations World
Tourism Organization (UNWTO), Africa’s strong performance in 2014 (up 4%) makes it one of the world’s fastest-growing tourist destinations, second only to Southeast Asia (up 6%). The ATM report, published by the African Development Bank in association with New York University’s Africa House and ATA, says the influx of tourists means more money coming into the continent. In 2014, Africa recorded US $43.6 billion in revenue. According to the World Travel and Tourism Council (WTTC), the international tourism sector now accounts for 8.1% of Africa’s total GDP.
Africa – a continent of many contrasts
The Sub-Sahara Africa region at WTM Africa is where visitors can meet inbound and outbound exhibitors from around the African continent, including tourist and hotel associations, airlines serving the continent, accommodation partners and tour organisers. Together, they showcase the best of what Africa has to offer.
Tourism to Africa has come a long way in recent years. In a relatively short space of time, international visitor figures have quadrupled, from 17.4 million in 1990 to 65.3 million in 2014 – a huge achievement in just 24 years. When you stop to think about the continent’s rich heritage, jaw-dropping attractions, awe-
wtmafrica.com
inspiring scenery and tropical rainforests and bush life, it’s not surprising Africa is on many people’s to-do list. More people are discovering Africa every
year. In 2014, the continent welcomed 200,000 more visitors than the previous year, according to the latest Africa Tourism Monitor
The ATM says 20 million people work directly or indirectly for the tourism industry and the sector accounts for 7.1% of all jobs in Africa. Considering Africa currently welcomes just 5.8% of the world’s incoming tourists and receives 3.5% of tourism-generated global revenue, the untapped opportunities for growth are immense. Both leisure and business travel are
prospering, according to Euromonitor International and online purchases are taking off as consumer confidence grows. Euromonitor says technology start-ups are flourishing across Africa, which is entering a new era of innovation, boosting economies and offering a new image to international tourists. To underline its importance, in July 2015, US President, Barack Obama visited the Start-Up conference in Kenya, aimed at supporting Africa’s inventors, entrepreneurs and future business leaders. “The travel industry is well placed to benefit in terms of increased domestic, regional and international business travel to many different countries in Africa,” the Euromonitor International report states.
Exhibitor profiles GOSHENI SAFARIS
Gosheni Safaris Limited is a fully fledged safari company with over 15 years of experience in the tourism industry. The company’s managing director, Peter Robert started out as a professional guide until he decided to set up his own safari company in 2009. With his extensive experience, Peter has
acquired an in-depth knowledge of African wildlife and value of customer service. Since then, the company has catered to over a thousand clients from Europe, Asia, North America, and Oceania. Gosheni Safaris has established its brand for being a reputable player in organising African Safaris from budget to luxury, as well as tailor-made itineraries among others.
Gosheni Safaris can depart daily with a minimum of one guest accompanied by a professional driver/tour guide. It has its own fleet of vehicles, a mix of four and seven- seater custom safari vehicles with pop-up roof, most ideal for game viewing and sightseeing.
www.goshenisafaris.com
REUNION ISLAND, SO MUCH MORE!
www.reunion.fr
Reunion Island is an exotic island like no other, where visitors can enjoy the very best of what the world has to offer, all on one place – on a unique spot in the Indian Ocean. As a volcanic island, located 500 miles to the west of Madagascar, Reunion Island has incredible diversity of landscapes and cultures, making it an unusual destination that offers so many unforgettable experiences in just one trip. In just a few hours, visitors can be transported from the vast lunar landscapes of the volcanic desert to the peaceful blue lagoon in Ermitage, then to the island’s breathtaking cirques – exciting natural formations that provide incredible canyoning excursions or awesome hiking experiences. The three cirques – Salazie, Cilaos, and Mafate – are among 70 outdoors activities that
CONTACT THE TEAM
6-8 April 2016 Cape Town
CLICK HERE TO SEE OUR EXCLUSIVE SAFARI IMAGES
visitors can do on Reunion Island. No matter which cirque you visit or what activity you choose, you’ll be treated to breathtaking scenery, friendly locals, and world-class adventure, all wrapped up into one magnificent little island. Representatives from the Reunion Island
Tourist Board (IRT) are at WTM Africa to highlight what this destination has on offer. CLICK TO VIEW AD.
SHARE
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21
