What is abundantly clear is that roll-out of BIM is a significant change programme and being able to win the hearts and minds of project managers in taking ownership of BIM adoption, is imperative.


In many ways, BIM addresses explicitly the problems identified by Gladwell, in his book “Blink” (2007:264)


We live in a world saturated with information….But what I have sensed is an enormous frustration with the unexpected costs of knowing too much, of being inundated with information. We have come to confuse information with understanding.


So, embracing BIM is not about reacting to a mandate from the UK Government, although that has provided valuable drive and focus on how to make roll-out industry-wide a practical reality. It is much more about needing to embrace the opportunity to become more efficient and effective in our delivery and to remain competitive on the global stage.


I firmly believe that BIM is a necessary pre-cursor to the industry’s ability to respond to and manage big data, and the drive towards future-proofing cities (including the smart city concept). Furthermore, as determined at an innovation summit held earlier this year for senior leaders, BIM underpins much of the industry’s ability to innovate within a stable, safe environment.


So in summary, for now, I would single out five key points for why I believe BIM is important to our industry:


• It converges information production with sound engineering judgement and design


• It provides wider, faster access to comprehensible and integrated information


• It fosters instinctive but rigorous collaboration and better decision making


• It harnesses innovative technologies and harvests intelligence from big data


• It enables reflective, adaptive thinking to incorporate whole life and integrated systems approach within the wider geographic context.


BIM Collaborating for success | 9


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