INSIDE THE MOST VIRAL TRACKS OF THE MONTH UNITED KINGDOM
Yungblud Parents (Locomotion/Polydor) Song creations: 187,624
Yungblud’s song Parents, taken from his 2019 EP The Underrated Youth, has recently enjoyed a surge in video creations and a massive spike in streams, which are now over 100 million. He spotted the trend himself, calling it out in his own TikTok video. He then uploaded an instrumental version of the track, encouraging fans to create their own version using Duets. It’s proving so popular, it’s now gained its own Parents Challenge hashtag, and is also the soundtrack to Yungblud’s own call out, #AskYungblud. TikTok creators Benji Krol and Liana Jadee have got involved, and Yungblud is leading the charge on a wider emo/pop-punk moment on the platform this year. “Yungblud has had a phenomenal start to the year on TikTok,” says David Mogendorff, head of artist partnerships, TikTok. “He makes the platform his own – he spots trends, works out how to get his fanbase to make them even bigger, and puts his heart and soul into it. His #AskYungblud challenge racked up a staggering 45.7m views in the first three days, and he has gained over 500,000 followers since the start of February.”
A1 & J1 Latest Trends (EMI) Song creations: 40,421
A true TikTok-first track, Latest Trends is the debut single from UK-based A1 & J1. Meeting only last year, the pair started rapping remotely during the pandemic. The track was uploaded in December with a call out from the unsigned act as to whether it should be released. With a resounding ‘yes’, it debuted at No.17 in the UK singles chart. The track is now seeing an increasing amount of sport-themed creations, including one from pro footballer Billy Wingrove.
Shygirl Uckers (Nuxxe) Song creations: 134,278
Shygirl is a London-based DJ/producer and rapper and her track Uckers, first released in 2019, is taking TikTok by storm. It’s become the soundtrack to multiple videos, including beauty transitions involving outlandish and colourful looks, plus comedy trends and fashion memes. High-profile TikTok creators such as Abby Roberts, Danielle Marcan and US make-up artist James Charles have used Uckers, and it’s now gaining traction in the US now that Shygirl has joined TikTok herself.
GLOBAL
Boney M Rasputin (BMG) Song creations: 3,693,185
“Yungblud makes the platform his own”
David Mogendorff TikTok
musicweek.com
#RasputinDanceChallenge started with creator ColinJay and saw people flexing their muscles along to the lyric, ‘he was big and strong’. US creator Sienna Mae Gomez (who is known for her body-positive dances) has duetted on it with fellow US TikTok creator Jack Wright. Two of Germany’s most popular TikTok stars, Lisa and Lena, have also got behind the song and boosted Rasputin’s streaming success in its native country.
The Kid Laroi Without You (Columbia) Song creations: 2,009,289
Hailing from Australia, The Kid Laroi has seen huge TikTok and UK chart success with the song Without You. His track took off in a big way when US creator, and Squad House member, KingMoxu uploaded multiple videos using the track. The Kid Laroi eventually met with KingMoxu to create a TikTok duet. Creators have been riffing off the lyrics, often uploading tongue-in-cheek videos about dating and relationship break-ups.
Music Week | 99
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