frontline
The livestream business is growing – and now it’s ripe for innovation. Multiview Media is a UK start-up that has launched a video streaming platform with a difference. As hinted at by the company name, there’s an option for multiple camera angles, so fans can enjoy their favourite artists from a range of different perspectives. The concept of the multi-angle,
interactive streaming experience came from a music manager, Ray Meadham, now CEO of Multiview. “I was looking to increase the
Channel four: BTS in the Multiview multi-angle format
NAME: MULTIVIEW MEDIA TECH: INTERACTIVE VIDEO STREAMING
revenues of my roster and thought, ‘Why not explore livestream in a multi-angle format, which could open up new commercial opportunities,’” he tells Music Week. The idea caught on across the
“Viewers now demand more interactivity
and control” RAY MEADHAM,
MULTIVIEW MEDIA
industry, and Meadham worked with execs such as IE: Music’s Tim Clark and artist Imogen Heap to help bring the product to market. With livestreams now selling substantial amounts of tickets, Meadham suggests that the pandemic has “accelerated viewers’ expectations – they now demand more control, interactivity and
options over their viewing experience”. Multiview can also work with artists, labels and rights-holders on archive content for new commercial opportunities, such as pay-per-view, sponsorship opportunities or repackaged box sets that provide access to the footage. The company’s first client is US music TV show JBTV, who will provide historic content of their artists including Fall Out Boy, The Smashing Pumpkins and The Joy Formidable for the multi-camera format. “There is so much catalogue
content sitting with content owners where we can work with them to identify what can be repackaged in a multi-angle viewing format,” says Meadham. And once the pandemic is over,
he predicts that the technology will be part of a new hybrid model for live and virtual. “Can you imagine being at Glastonbury in the
crowd physically, and having a piece of technology in your hand that meant that you could visually see all stages and not miss a thing?” predicts Meadham. “This is the future.”
THIS MONTH: HIP-HOP RAISED ME
Hosted by: DJ Semtex Contact:
harry.wilton@carverpr.co.uk
You made waves in the podcast world by hosting Spotify’s Who We Be Talks – what can you do with Hip-Hop Raised Me that you’ve not done before? “Who We Be was a very different thing with the whole purpose of driving people to the playlist, it was the editorial for the playlist almost. We did two seasons of that, and when it came to the third, we had a great conversation with Spotify – they wanted to take it somewhere else and me and my manager wanted to take what we were doing somewhere else, so we just parted amicably. This is a continuation of what I’ve been doing; it’s that uncensored, raw and uncut conversation. I hate the promo cycle, that’s what I avoid. I’m not here to do that. It’s a privilege to talk to artists, whether it’s Busta Rhymes, or JI The Prince Of NY– one of the newest artists. I’m a nerd, basically. I feel it’s part of my duty and responsibility to present and celebrate this culture in the right way. For me, the proudest moment was getting Chuck D for episode one. He’s someone I grew up listening to, I learned a lot from his music. Artists are invaluable resources. I’ve had teachers from the UK and America hit me up to say, ‘These episodes are invaluable – I’m going to incorporate this into the term’. The music from these artists are now points of discussion in education.”
12 | Music Week “It’s my duty
and responsibility to present this culture in the right way” DJ SEMTEX
What role do podcasts have in modern music journalism? “I think they’re the future. And it’s freedom because, as long as that person shows up, you’re not restricted. The first ever episode of the Hip-Hop Raised Me podcast was supposed to be Pop Smoke. We recorded it and it’s an amazing talk; [after his death] we put it on YouTube in his memory. Because it was the anniversary of his passing in February, we felt we needed to do something special to remember him. I was like, ‘I need to speak to the person that knew him better than anybody.’ So I reached out to his manager Steven Victor. He doesn’t do things like this and I’m fortunate because I know him. It’s an amazing episode and a fascinating insight because he was the bridge between UK and US culture; he loved artists over here. Anyone who’s a fan of Pop Smoke is going to love that episode.”
Who’s on your bucket list for the show? “I’ve never interviewed Dr Dre. I’ve probably got a better chance of interviewing Barack Obama and Donald Trump together than getting with Dre [laughs]. And
Semsational: DJ Semtex’s
Hip-Hop Raised Me is available on all podcast providers
it’s not even the fact that I’m being held back. The point that he’s at in life? He’s done it 20 times over. He doesn’t need to talk to anyone. I want to do Kanye again, too; I interviewed him pretty much on every album up to My Beautiful Dark Twisted Fantasy, and he’s constantly evolving. I’ve got a few years to catch up. I’ve got some big things lined up but, to me, the Steven Victor episode is one of the most important things I’ve done. I’m just so grateful that he was open to talking about Pop Smoke as it was only a year ago. It’s a celebration of someone who was gone too soon.”
musicweek.com
PHOTO: Joe Magowan
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104
