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TRAINING Top 20 Sales


Training Companies 2 017


S


Selling Power 2017 Top 20 Sales Training Companies


SELLING POWER EDITORS


elling Power is pleased to announce our 2017 listing of the Top 20 Sales Training Companies. Each company on the list submitted a comprehensive application that included a detailed listing of their offerings for both training and retention, innovative solutions and services they have developed, and their company’s unique contributions to the sales training marketplace. Additionally, they had at least four clients submit a brief sur- vey on their experience working with the training provider and their satisfaction with results from the training effort. The four main criteria used when comparing applicants and selecting the companies to include on this year’s list were: 1. Depth and breadth of training offered 2. Innovative offerings (specific training courses, methodology, or delivery methods) 3. Contributions to the sales-training market 4. Strength of client satisfaction The summaries below provide a snapshot of each company’s major offerings. We encourage you to visit their


Websites and learn more. Based on the applications and customer feedback, the selection committee believes each company included on Selling Power’s 2017 Top 20 Sales Training Companies list has the potential to help your sales team achieve significantly better results – not just for your team and your company’s bottom line, but also for your customers.


Note: This list is organized in alphabetical order and no priority or ranking is implied.


• Tactics – Establishing the methods, message, and met- rics consistent with high-performing sales organizations


The Sales Board created the Action Selling curriculum and sales certification system. Action Selling is a full-scale, proactive communications process for planning, conduct- ing, closing, and following up on a sale. It is based on a research-proven conceptual framework, skills, and knowl- edge that turn selling from an occupation into a profes- sion. Action Selling applies not only to a company’s sales force, but to virtually any customer contact situation. Thus, it offers a structure, skill set, and a common language that transforms the entire sales-and-service culture of an orga- nization. To a degree unmatched by any other program, Action Selling merges relationship skills with selling skills in a way that is useful, productive, and easy to apply. Action Selling’s certification procedure is the most accountable system for sales development. www.actionselling.com | Tel: 1-800-232-3485


• Rep Development – Customized skill development programs for each of the 11 unique sales roles


• Leadership Development – Providing the tools and programs to ensure sales leaders transition from just measuring performance to truly driving change


• Road Map to Transformation – Includes leadership certification, rep and manager development, and sales dashboard to track and measure the three areas that drive results


www.aslantraining.com | Tel: 770/690-9616


Since 1996, in more than 30 countries, ASLAN has focused on bridging the gap in sales force execution. Our “results- based competency” solutions, principle-based learning, proof-driven process, and collective expertise are focused on influencing the receptivity of the decision maker and the four critical areas for sustainable change:


24 | JUNE 2017 SELLING POWER © 2017 SELLING POWER. CALL 1-800-752-7355 FOR REPRINT PERMISSION.


Founded in 1977, The Brooks Group is an award-winning B2B sales training company focused on providing clients with practical, straightforward solutions to improve and maintain overall sales effectiveness. Comprehensive sales assessments are used to optimize sales hiring, and sales and sales management training programs are customized to meet an organization’s specific needs. The Brooks Group’s coaching methodology ties togeth- er live coaching by an SME, peer accountability, gamifica- tion, management participation, and on-the-job applica- tion of concepts to guarantee learners have the tools needed to apply concepts quickly and permanently to get


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