The new Florim Ceramiche Group brand for interior design professionals as the protagonist at the Cologne event.
Nature and technology are skilfully blended in FLORIMstone, the new Florim brand for interior design professionals, previewed at LivingKitchen. Porcelain stoneware slabs in a single large size (over 160x320cm), easily cut to size and produced in several fi nishes and three diff erent thicknesses (6, 12 and 20 mm), made available for the fi rst time to interior designers, with unbeatable versatili- ty and creative fl exibility.
After the Magnum Oversize large slabs– show-stoppers at the exhibition’s last edi- tion in 2015 – Florim has chosen Cologne to present the Group’s latest innovations on a stand of about 90 m2
(Hall 5.2 – Stand B033).
Showcased alongside the latest collections from the historic brands (Floor Gres, Rex, Casa dolce casa, Casamood and Cerim) are the exclusive FLORIMstone materials, featured on the stand as a kitchen worktop and dining-table (in the 12 mm thickness), and as fl ooring with thickness 6 mm. The FLORIMstone brand is the end result of the company’s constant investments in research and innovation, intended to extend the of- fering with products and solutions targeting segments complementary to the tradition- al distribution channel. For the fi rst time, FLORIMstone combines the performance and exquisite appearance of the Magnum Oversize largest-size slabs with a choice of thicknesses, opening out new prospects for contemporary architecture and design. The material’s quality, the attention to details and technical and aesthetic performance are guaranteed by the more than fi fty years of experience and know-how of Florim, an international leader on the ceramic cover- ings scene.
On the Group’s stand - designed to resem- ble a complete home – the new brand is accompanied by products by Floor Gres (Black Cosmic, Black&White and Indus- trial collections), Rex (I Classici, Alabastri, La Roche and Ardoise), Casamood (Neutra 6.0), Casa dolce casa (Stones&more and Wooden Tile) and Cerim (Timeless).
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