ITALIAN DESIGN
As part of the Italian presence at LivingKitchen, Valcucine, winner of many awards for its innovative kitchen designs, will be showing its well known ergonomic solutions and timeless designs. Just like old desks, the company’s Genius Loci range conceals a secret, intimate, space in a drawer that goes beyond the functional. Genius Loci is the heart of customisation and available in various fi nishes. It offers a timeless aesthetic and hand-crafted workmanship that refl ects the taste of those who purchase it. The result is sophisticated and refi ned.
HANSGROHE ON TAP BLOGGERS PRESENT THEIR DESIGN HIGHLIGHTS
Trends will come alive at IMM/ LivingKitchen 2017. Under the banner of ‘immspired’, the international interiors and kitchen show will be presenting special areas with the personal
design highlights known interiors bloggers.
For LivingKitchen, blogger Holly Becker from decor8 is designing an area to show her own take on the subject of the kitchen.
Holly Becker will be in attendance, documenting her ideas, the creative process and the build-up of their ensembles on LivingKitchen’s social
of well-
media channels as well as on their own platforms, so the community will be able to follow the design and creation of the spaces from the outset and then admire the results live and at fi rst hand at the show.
The authentic staging aims to bring international trends in home living, innovative interiors and home accessories to life, once again proving imm Cologne/LivingKitchen’s claim to not only show new ideas and design highlights, but also to stage them in inspiring and creative settings in the real world, at the trade fair.
Hansgrohe SE’s premium brand will exhibit for the fi rst time at LivingKitchen 2017. “We will be celebrating our debut at this international gathering of the kitchen world with an attractive booth, where other premieres will also take centre stage: our new hansgrohe brand image as well as another absolutely novel product in the hansgrohe kitchen range,” said Thorsten Klapproth, Chairman of Hansgrohe SE. Daily,
exciting demonstrations will be staged at the stand where
visitors can discover fi rst-hand how the brand’s kitchen innovations combine technology, design and function, and try out products for themselves at the show.
“Using all your senses to explore
the hansgrohe kitchen range is an emotive experience. This is how we will make customers at LivingKitchen even more aware of our innovative power in terms of functionality and water experience in the kitchen,” explains Klapproth.
LIVINGKITCHENWORLD 2017 | 11
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