IMM COLOGNE CONGRESS 2017
WHEN | 19 JANUARY WHERE | CONGRESS CENTRE NORTH
Virtual worlds and smart technologies in the e-commerce of furniture are discussed at this year’s congress.
● The future of online retail in the furniture and interior design industry. E-Commerce in times of Amazon and changing consumer behaviour.
● Virtual worlds and smart technologies in the e-commerce of furniture. How new technologies transform the presentation of home interiors into emotional experiences.
● Online-marketing and customer experience. How you can increase traffi c, marketing reach and brand loyalty for your online shop.
WHO WILL YOU MEET AT THE EVENT?
The target group consists of sales and industry personnel and representatives as well as associations of the furniture, interiors and kitchen industry. The congress is focussing on board members, CEOs, decision makers and executives
working in the following fi elds: ● Marketing and Sales | Purchasing and Logistics Retail Marketing
● Product and Brand Management | eCommerce Online-Marketing | Strategic Planning.
Invited are further consulting and market research companies, advertising agencies and service providers who are closely involved with the subject matter.
STAR CHEFS – COOKTAINMENT
On the public days from Friday, 20 January to Sunday, 22 January 2017 an excellent and exciting programme awaots you! The ‘Cooktainment’ event area will treat visitors with a glamorous mix of TV chef cooking shows, celebrities, cooking events for kids, quizzes, and many more. TV chef Nelson Müller will lead the cooking shows with celebrities such as actor Jörn Schlönvoigt, food critic and author Heinz Horrmann and singer Sarah Lombardi. Star chef Johann Lafer, vegan chef Sophia Hoffmann as well as TV host Ruth Moschner will have their own cooking shows. The chefs and celebrity guests will provide fi rst-rate entertainment and culinary highlights. And with some luck you will get the chance to sample the prepared dishes!
LIVINGKITCHENWORLD 2017
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