INSIGHT | DAS HAUS
DESIGN TALK
New York-based product designer Todd Bracher has produced a distinctively spacious and architectural design for the design event ‘Das Haus – Interiors on Stage’
As guest of honour at imm cologne/ LivingKitchen 2017, Todd Bracher, the New York-based product designer, has produced a distinctively spacious and architectural design for the design event ‘Das Haus – Interiors on Stage’. Under a fl oating roof stand two interwoven,
starkly different frames – one a large space surrounded by bookshelves as walls and a semi-transparent shell, the other a black cube over which a ball seems to hover as it emits a moonlight glow. In one corner is a showering and washing area. Bracher turns the traditional notion of 3-rooms plus kitchen, hallway and bathroom, indeed the very concept of a traditional sequence of rooms, on its head and into a vision of intertwining zones: one for dining, one for rest and one for hygiene.
Why do we live in a particular way and not differently? Why do our homes have corners? How many walls do we need to feel comfortable, and why do we prefer particular furniture? How do
FACT FILE
NAME : Todd Bracher WORK : Todd Bracher Studio INFO : Todd Bracher is considered one of the leading names in the American design scene. Born in New York in 1974, the son of a carpenter, he graduated in Industrial Design from the city’s prestigious Pratt Institute. The recipient of many design awards, Bracher takes inspiration from both nature and technology. |
toddbracher.com
30 | LIVINGKITCHENWORLD 2017
we prioritise functionality, aesthetics and tradition? Which colours and materials create positive feelings, and which ones are sustainable? What role does the home play today? And what role will it have tomorrow? These questions are often put to architects, designers and sociologists. But it is very rare to fi nd projects where designers are able to try out something genuinely new in practice — something far removed from the typical conceptual installations, which are often works of art rather than ideas for living. For Todd Bracher, ‘Das Haus’ represents an opportunity to question the traditional perception of contemporary living. “The home is an elementary synthesis of needs and functions that is very precisely directed toward supporting the people who live inside it in their daily lives and their growth,” is how Bracher understands the concept of ‘Das Haus’.
For his ‘Haus’, he will follow his classical approach to design rigorously: reducing complexity to its simplest elements and functions.
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