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Outstanding interzum!


As the furniture and interior design sectors congratulate interzum organisers on another hugely successful event, Koelnmesse reaffirmed its position as the leading exhibition location for the industry. Here we share just some of the highlights with you…


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There was an “outstanding atmosphere” over the four days of the fair, and visitors and exhibitors alike were “delighted” at the amount of business conducted. Good attendance was recorded despite the train strike throughout Germany that unfortunately lasted for the duration of the show. Koelnmesse avoided disaster and reacted quickly by providing quick and easy shuttle links for all visitors, enabling everyone to travel to and around Cologne easily still.


More than 57,500 visitors from 143 countries attended interzum 2015 with more than 1,560 exhibitors from 57 countries in attendance. This year saw an increase in visitors from abroad of 17% and an 8.6% increase in occupied exhibition space. The atmosphere at interzum was one characterised by business and networking. The exhibiting companies unanimously reported excellent contact with representatives from all sales channels – at a very high level. This was confirmed by the preliminary visitor survey: almost 64% of visitors questioned revealed that they were either sole or joint decision-makers when it comes to purchasing and procurement decisions within their respective companies. Based on these statistics, post-fair business is generally expected to be good.


Figures show that there was a significant increase in visitors from Europe, from Italy in particular, as well as traditionally strong showings from the UK, Spain, the Netherlands and Poland. There was also a considerable increase in guests from Asia, particularly from China. Visitor figures from the USA (up 25%), South America (up 21%) and India (up 34%) also displayed an impressive upswing.


Not only were all the market-leading companies represented in Cologne but also plenty of smaller, highly innovative companies too, making it once again THE industry meeting place for decision-makers.


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“The increase in visitors did not just reflect the appeal of the innovations and solutions showcased by our exhibitors but also emphasised the importance of interzum for the industry. There is no other event in the world which generates as much importance for this sector in terms of both innovations presented and actual business conducted.” Katharina C. Hamma, Chief Operating Officer of Koelnmesse


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