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Materials & Nature

13 TOP 3 TRENDS TREND 1: Naturalness, coupled with real woods

or a solid-wood finish Working exclusively with solid wood, Franz Kolar GmbH predicts that this material will continue to set trends in furniture design. Marketing Director, Dagmar Poindl, says that wood as a raw material is being used more and more today. Mehling & Wiesmann similarly place great emphasis on real wood. Companies like Imawell and Egger are also subscribers to the persuasive power of the natural. Łukasz Mrozik, Sales and Marketing Manager at Bracia in Poland, says: “This trend has been around for quite some time now and it continues to endure. Some of our clients are now choosing our natural products rather than foil.” Rustic-style surfaces as well as fine-wood veneers with a solid-wood appearance set the tone at Europlac. Imawell, Impress, Schattdecor and Decolan all combine appearance and haptics in the decor area, a trend which is addressed by the showcasing of new surface texture collections at interzum.

TREND 2: Personality and Authenticity The topic of authenticity above all else leads the 2015/16 trends at Schattdecor: “These days, consumers no longer define themselves by the ‘traditional’ characteristics like age, gender, background or income but rather by mutual interests, ideologies and experiences. And as part of that redefinition, a real desire for genuine, haptic experiences, non-material values


and self-realisation is of central importance for today’s consumers. Their consumer patterns reflect the increasing urge for ‘genuineness’ and self- expression and that has a significant impact – on us as individuals above all,” reads an extract from the company’s statement released before the show. Personality and authenticity are also important values for Impress and Imawell. Imawell, for example, promotes personal expression with a variety of material and colour combinations as well as with bold touches of colour. Italian textile printer producer Reggiani Macchine views digital printing technology as an important solution to flexibly and most effectively meeting individual client requirements.

TREND 3: From high-gloss to matt The trend in surfaces in living and interior fittings is veering toward high- gloss according to Senosan, among other exhibitors. Acta Mobilier from France specialises in all manner of fronts as well as its finishes, and is making the case for the other extremes too – namely ultra-matt fronts.

More news from this sector can be found on page 7

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