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Trend 2: Customising An enduring trend is the customising of furniture, allowing for differentiation which ensures that the trade can establish a competitive advantage. This applies to “medium-sized businesses, above all” says Managing Director of Woodbox, Karl Baliko. For Blum and GRASS, differentiation will also remain an important theme. Ronald Weber, Chairman of the GRASS Board of Management, says: “The customer’s desire for kitchens and furniture which can be adapted precisely to their requirements is growing. And that automatically generates the demand for product concepts from furniture and kitchen makers which are based on the requirements of the consumer and which at the same time offers them the option of differentiating within their own collections.” Hans-Wilhelm Rottenau, Managing Director of Gross + Froelich GmbH & Co KG, provides further explanation: “The trend is moving away from the mass-production and towards more design- orientated, high-quality products which allow for customising.” GERA Leuchten and Servetto is also allowing its product development to be influenced by the desire for more individual furniture.


Trend 3: Comfort More and more exhibitors are embracing the trend toward comfort and ergonomics. For Indaux, this is connected to increasing expectations in the area of design and quality. Hubert Schwarz from Blum says: “In the future, the general trend will continue to move toward comfort and to perfect motion.” Martin Schock, Managing Director of Schock Metallwerk, adds: “In living, we are seeing a trend for comfortable kinematic solutions at home, for example in the area of functional seating. With our smooth-runner systems, we offer added value which can actually be felt.” For Hans-Joachim Kollmeier, Managing Director of Confer, the trend for comfort is also defining the industry: “The developments in Relax- Systems for improving the quality of life and living are particularly important for people who are getting older but who are young at heart.”


More news from this sector can be found on page 8


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