13.05.16
www.thebookseller.com
THE LEAD STORY PA STATISTICS YEARBOOK 2015
07 +1%
TOTAL PHYSICAL AND DIGITAL BOOK SALES AND INCOME FROM JOURNALS TO THE VALUE OF £4.4BN
+3%
TOTAL DIGITAL BOOKS AND ELECTRONIC JOURNAL SUBSCRIPTIONS TO THE VALUE OF £1.3BN
£3.3bn +5%
£2.8bn
TOTAL PHYSICAL BOOK SALES
TOTAL PHYSICAL AND DIGITAL BOOK SALES
-2%
TOTAL DIGITAL BOOK SALES TO THE VALUE OF £554M
TOTAL CONSUMER E-BOOKS TO THE VALUE OF £245M
DIGITAL SHARE OF PHYSICAL AND DIGITAL BOOK SALES
HOME PHYSICAL AND DIGITAL BOOK SALES TO THE VALUE OF £1.9BN
TOTAL INCOME FROM LEARNED JOURNALS TO THE VALUE OF £1.1BN
-11% 17% +3% -3%
TOTAL EXPORTS OF PHYSICAL AND DIGITAL BOOKS TO THE VALUE OF £1.4BN
to £367m, a turnaround from the drops seen in the previous two years, although overall, a fall in e-book sales brought the category’s total down 2% year on year, to £563m. Meanwhile, a 10% drop in children’s can be explained by comparison with the giant sales in 2014 of John Green’s The Fault in our Stars and the Minecraft gaming guides. The 30% year-on-year tumble in children’s digital book sales (to £15m), though, is notable. In the yearbook, Bloomsbury Children’s m.d. Emma Hopkin attributes it to trends in the YA market, with young people preferring to use devices for gaming and social media
rather than reading. For reading they prefer print, she added. Susie Winter, policy and
communications director at the PA, pointed to the 5% rise in journals revenue, to £1.1bn, praising the “innovation in that sector, and the drive and investment in how to get content out to the global research audience”. She observed: “The books and journals industry is in a good place, given that the wider economy is not fantastic. The fact that we are still seeing growth in as many places as we are shows the UK industry is able to adapt and respond.”
COMMENTING IN THE YEARBOOK
Anna Bond UK SALES DIRECTOR, PAN MAC It was the year when the joy of the beautiful physical book, not just to be coloured in, came to the fore. Some of the production values on trade titles were stunning, with special editions and backlist reinventions gaining more shelf space on our high streets.
Ben Wright GROUP INTERNATIONAL SALES DIRECTOR, HACHETTE UK The powerhouses behind the UK publishing exports business remain the educational sectors . . . but given the challenging macroeconomic backdrop to trading in the past 12 months, it is encouraging to see sales of most trade publishing categories holding up strongly.
Kate Elton EXECUTIVE PUBLISHER, HARPERFICTION AND NON-FICTION It seems that readers are ready and eager to discover new voices—and factors such as the rise of social media as a forum for advocacy, a consumer eagerness to be part of the “pioneer” or “leader” group setting the cultural agenda, and a newly invigorated Waterstones have all played their part.
Colin Hughes M.D., COLLINS LEARNING [In school sales] there have been significant increases in UK publishers’ revenues from digital platforms (as opposed to e-books); platform sales now represent the fastest-growing element of UK education publishers’ revenues.
Daniel Crewe PUBLISHER, VIKING Good [non-fiction and reference book] publishing can create a good market. We need to carry on working with the revitalised Waterstones and independents, expanding in export and finding new talent in new areas—and we need to understand video, and price-point tolerance, and, using Facebook and Google, capture the attention of young people as well as remembering the older demographic.
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