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GROUND TRANSPORT BY ROB GILL


MOVING UP A GEAR


Rapidly advancing technology is shaking up the previously staid world of ground transport


GROUND TRANSPORT USED TO BE AN UNLOVED AND LARGELY UNNOTICED CORNER of the business travel landscape, drawing scant attention from travel buyers more focused on the twin titans of travel spend: air and hotels. The sector is always likely to remain


the bridesmaid rather than the bride when it comes to travel management, simply because of the comparative costs involved. But the rapid growth of the ‘sharing economy’ taxi providers – Uber in particular – has shone an increasingly bright light on this area of spending, es- pecially as these services are popular with business travellers. Recent moves have included Uber


targeting London-based commut- ers by doubling the area covered by its ride-sharing operations, and launching


BUYINGBUSINESSTRAVEL.COM


operations in Cardiff, Southampton and Sunderland. Major car manufacturers have also entered the fray, with Volkswagen investing US$300 million in black taxi app Gett and Toyota forming a partnership with Uber.


These taxi apps have increasingly been


targeting corporate travel – often through link-ups with expense management tools, such as Uber’s deals with Concur and Certify, or through direct marketing to individual travellers.


Uber certainly seems keen to play the corporate game from all angles – the San Francisco-based firm took a stand at this year’s Business Travel Show in London and has launched its Business Profiles feature that allows customers to separate their personal and business expenses.


BBT JULY/AUGUST 2016 69


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