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ADVERTISEMENT FEATURE


CTM head of supplier relations Penny Munn received the award from Travelport UK MD Paul Broughton (left) and GTMC CEO Paul Wait


15 minutes of each other, so that they can share taxis, saving company money and reducing their carbon footprint. Smart Data analyses multiple data


sources to provide management information on spend classed by supplier, missed savings and compliance reports. It also projects and manages potential savings. Smart Profile incorporates individual needs and preferences into booking requests and can be updated at any time to ensure profiles are current. Self-booking tool Smart Booking can be configured to client requirements and chosen tools, then integrated into a single platform and linked to itineraries and clients’ expense management systems. Ensuring most cost-effective booking choices, Smart Forecaster – unique to CTM – allows bookers to compare fares and hotel rates over a year period, to assess the most cost-effective time to travel. Smart Link is an online library of policy documents and other papers that can be configured to allow different access levels. It helps improves understanding of policy and influences behaviour, while allowing you to share documents seamlessly between colleagues. Smart Trip gives travellers instant mobile-enabled access to all Smart’s tools, plus itinerary management, flight information, boarding passes and in-trip messaging. It is available via the app store.


This cutting-edge technology is fast, agile and visual


their desk and their devices. And Smart tools’ appropriateness to the millennial generation encourages buy-in to policy compliance and duty-of-care obligations. In short, it is a perfect storm.


The future Result


Smart’s overriding benefit is its relevance to traveller, travel booker and travel manager, and its ability to be tailored to their various needs. It has already been instrumental in CTM winning business. The single sign-on gives bookers immediate access to expense management and approval tools, and also ensures all spend data is in one place. With just one log-in, travel managers in offices across the world have the same experience. Travel managers are able to influence booker and traveller behaviour while saving time and money. Travel bookers save time in approval and booking processes, keep track of employees and can assess the most cost-effective date of travel by comparing fares and hotel rates. Business travellers of all ages will be able to use Smart’s intuitive technology from


CTM’s development and innovation team runs fortnightly ‘sprints’, using client needs and/or feedback to drive functionality. Any updates or changes are then developed over two weeks. This allows CTM to adapt and innovate the product on an ongoing basis. This ensures Smart keeps up with the design-centric, tech-savvy expectations of the millennial generation, who expect online convenience via their smartphone. As this group has no qualms about ditching one provider for another if it’s better, faster and more fun, CTM has to ensure Smart always stays one step ahead of the curve.


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