This page contains a Flash digital edition of a book.
CYBER CARE BBT takes the pulse of the travel industry’s role in the growing m-Health sector


WITH TERRORIST-RELATED ATTACKS ON THE RISE, companies are aware, now more than ever, of the need to monitor their employees’ movements worldwide, acting swiftly if necessary. As a result, travel management companies (TMCs) offer apps to keep track of travellers – but what about health and wellbeing? In the healthcare industry, giant strides


are being made in technology, and it’s more than Fitbits and smartwatches being able


to take pulses. Healthcare app Now GP, for example, launched last August (as Dr Now). It connects users to a UK-based GP through smartphone video consultation. Other apps also give scope for symptom checkers and self-diagnosis, while some, such as Echo 112, offer a one-tap call to emergency services. Health insurance companies, such as


Bupa and Allianz, provide apps that store medical details for emergencies, among


other functions. Overall, the mobile health (m-Health) market is believed to be worth US$59 billion globally – according to Allied Market Research. So should TMCs step up and join the m-Health revolution? Often providing up-to-the-minute destination guidance, surely the TMCs’ next step is to ensure medical needs are catered for as well? Chris Day, group procurement manager at the Royal National Institute of Blind People, believes TMCs are perfectly placed to offer this kind of support: “A TMC should be able to link directly to their booking system and pull all relevant data through to the app from the booking system,” he says.


LIFE SAVER Rosie Mohammad, travel procurement manager at law firm Pinsent Masons, agrees with the need to equip travellers with their medical data should an emergency arise, “if it’s going to save my life – and as long as the data is protected”. As a result, she believes there should be a “joined-up approach” with employer, TMC and health insurance company “working together to promote the services and benefit”. However, she says, “this is not currently happening”. Following her own review of suppliers, Mohammad selected International SOS’s (ISOS) Assistance app. “We do a lot of travel to high-risk countries and carry out risk as- sessments, and ISOS helps with guidance. I decided it was the best fit for us.” She uses targeted communication, posters and training to ensure staff are aware. Sarah Marshall, travel and security manager at international development company DAI, admits that, apart from the iJET app and various first aid apps, she was unaware of the range available. For now, she says, “we only use the iJET app, which includes a ‘crisis line’ button that allows travellers to call the company crisis line, which in turn links them directly to the insurance medical helpline – the less numbers to remember the better”. Yet TMCs have differing views on factor- ing m-Health into their solutions. There are


20 BBT JULY/AUGUST 2016 BUYINGBUSINESSTRAVEL.COM


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100