Reports SPORTS-BETTING ASIA - PART 1
Essential and facts about sports-betting in China
Non remote operators Sports Lottery
Sales Welfare Lottery CNY206.4b Sales Sport Lottery CNY175.8bn Total Sales (both ) CNY382.3bn (2014)
Online market Restricted to lottery companies only at present
Remote licences
Remote GGR approx $3.2b 2
Licensing Ministry of Finance
previous year. July 2015 saw CNY27bn worth of lottery
tickets sold, a year on year decline of 27.3 percent. January to July Welfare Lottery sales
increased by 2.1 percent to reach CNY118.4bn whilst Sport Lottery dropped 3.4 percent to CNY96.3bn. Te growth rate is attributed to disposable
income, increased prize payout ratios, more appealing products and changes to the retail distribution. However despite the growth China’s lottery
participation is quite low which is reflected in China’s ratio of lottery gross win to GDP being lower than in other countries in the region. Tis is caused by a low number of shops per capita, gaps in terms of the breadth of some products such as sports betting, slow development of the remote channel and high play frequency games which have payout ratios which are not sufficiently high enough to compete with illegal market. Tere are still major problems in terms of
illegal operations in China. It is said that the illegal market is 10 to 20 times the size of the legal market! Te authorities are committed to channelling
vast underground revenues away from the illegal market and into the regulated lottery network. It is slowly working and the legal market is growing. Initiatives which have been helping to encourage this include increases in prize payout ratios and the introduction of new rapid draw lotteries and virtual sports betting games and the expansion of sports betting networks and more online and mobile distribution channels.
P44 NEWSWIRE / INTERACTIVE /
247.COM
ONLINE In March 2015 the Ministry of Finance banned
unauthorised online lottery sales. Initially sports lottery tickets were sold at
exclusive outlets in the cities until the Sports Lottery entered the online world in 2010. Te new online rules enabled licensed sport lottery vendors to partner with website providers to offer online lottery purchases. Tese websites have to be government approved and are subject to strict regulations. During the World Cup period operators of
major retail sales websites partnered up with licensed local lottery vendors to offer these products online through retail websites and this was in violation of the regulations. Often they offered higher returns and the situation was left alone during World Cup fever.
In March 2015 after a series of inspections of unauthorised lottery operators, the clamp down began and online lottery ticket agents were all shut down. Around 40 websites suspended online lottery
ticket sales and the only two legal entities permitted at the moment are the Welfare and Sports Lottery. World Cup fever turned up the heat for
regulators after several reports of suicides due to gambling problems. Te gambling regulator said more than CNY150m was placed in bets on June 12 204 in the country whilst bets hit CNY2.4bn in the first week of the World Cup with around CNY10bn spent over that period in bets. Some 70 per cent of bets were made online.
Many internet companies had tapped into this during this time. Only two companies
500.com
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