Insight ARUZE GAMING David Meacher
During my time in Italy we were the first casino in the world to introduce remote play gambling - where a game can be downloaded from a machine onto a tablet and who played? The first person to take up the offer was a lady in her 70’s… Gamblers like and trust their box and their game!
There has been lots of criticism of suppliers that the current crop of casino products are lacking in innovation and are failing to engage with a new generation of players. How far do you agree with the view and is there a solution to the issue?
Keep it simple!
As I know the roulette wheel was first used in Paris around 1790 and they seem to still be spinning around Europe after all this time!
I think in Europe we need to look at the bigger picture and understand the economic impact of recent years and the effects on the disposable income of the new generation. Te strength of convenient gambling products in Europe such as lottery, scratch cards, sports betting/virtual sports betting, mobile & internet gambling are all taking a share of the entertainment and gambling span. While I see the same slot games on mobile and internet as I see on Casino floors around the Europe, the value is to use these forms of gambling to drive business between the different forms of gaming entertainment.
Consider gaming legislation, while necessary, also adds difficulties for developers to create fresh products which is why we are all watching with interest to see the quality of games with elements of skill involved. Our Caribbean Rose and Ultimate Eruption games both created a great deal of interest from operators both at ICE and G2E Asia.
Product management of the latest games is also important as incorrectly structured bet and RTP settings will also damage the players experience and reduce the likelihood of a repeat visit to that machine and even worse to the Casino.
Are casino operators in Europe investing enough in new P28 NEWSWIRE / INTERACTIVE /
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innovations, new technologies, to appeal to the next generation of players, and how do you balance this need to chase the Millennials and Generation Xers, while still appealing to the core revenue stream - baby-boomers?
During my time in Italy we were the first casino in the world to introduce remote play gambling - where a game can be downloaded from a machine onto a tablet and who played? Te first person to take up the offer was a lady in her 70’s… Gamblers like and trust their box and their game!
Operators have to keep their slots floors fresh with the introduction of new product but as with all things in life, it is about having the correct balance and the focus should be predominately on the where your core revenue is derived from. Games for the Millennial and Generation Xers will have a shorter life cycle as they demand new and fresh products due to the nature of the online environment they know.
Tere will always be a hot slot game that everyone goes crazy for and is a must have on a casino floor but I think the environment and entertainment package in how these games are presented along the use of cross over technology is the key.
What are you looking to achieve in your role with Aruze in Europe and how will you judge if you’ve been successful?
“Success is not final” but ultimately our success will be based on the profitability of our business. However this simply cannot be achieved without building trust with our European partners and providing a service oriented team structure within Europe.
When Aruze Gaming Europe becomes an automatic choice to visit during ICE I will know we are in the right direction!
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