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SPORTS LOTTERY DATA SECTOR


Lotteries (total)


Month


Total 2011 Total 2012 Total 2013 Total 2014


April 2015 June 2015 July 2015


August 2015 1st half year


In 2014 some changes were introduced which


saw the permitted prize payout ratio for sports increase to 73 percent from 69 percent which is still low compared to online sports betting site ratios. In China betting is operated via licensed


betting shops known as the Chinese Sports Lottery (Sporttery) whilst online each province has its own official lottery site, licensed and regulated by each regional local government. As well as the official sites the ‘Caipiao’


section of popular websites such as TaoBao, Sina, Sohu, Tencent and 163.com are officially licensed agents of Sporttery. However sports lotto odds are poor compared to those offered by foreign online bookies.


Lotto – Lotto sales are CNY249bn per year and this accounts for 65.1 percent of total sales and the sector saw a 17.7 percent growth rate. Growth is driven by modern high draw frequency games which saw a 26 percent growth in 2014 whilst traditional daily or weekly draw games grew by nine percent.


VLTs – Video Lottery Terminals are operated by the Welfare Lottery which operates around 28,000 terminals in approximately 1,000 VLT halls across China. Tese games are popular and


Welfare Lottery


1st 8 months April 2015


1st half year Sports Lottery


April 2015 1st half year


Annual Difference +18%


+23.6% +3.4% -27.3%


-22%


-10.9% +5.2%


-1.8% +2.2%


+4.4%


1st seven months +2.1% 1st eight months +0.%


+5% +6.2%


1st seven months -3.4% 1st eight months -4.2%


growing rapidly due to its relatively low base although contribution in terms of sales are modest. Sales in 2014 were CNY29bn. Tis accounted for 9.9 percent of sales and VLTs saw a 30.4 percent growth rate. In 2015 Chinese lottery supplier Netcom


Technology Holdings and Shoutz Inc launched its first games via VLT products in two provinces – Hainan and Chonqing and for the first time via the Chinese Sports Lottery.


Scratch Cards – Sales in 2014 were CNY34.3bn which accounted for nine percent of sales and these saw a 2.4 percent decline in sales figures.


CNY


222bn 262bn 309bn 382bn


32.6bn 28.12bn 27bn


28.09bn 187.68bn


242.82bn 18.1bn


102.84bn 118.4bn 133.4n


14.5bn


84.83bn 96.3bn 109.4bn


Te downward trend is attributed to the success of other lotto products whilst scratch cards have not benefited from the online/mobile distribution channels.


Lottery sales have grown steadily over the


years from CNY262bn in 2012 to CNY309bn in 2013 and CN¥382bn in 2014 (approximately $61.5bn) – this is a growth rate of 24 percent which is combined sales from both the Welfare Lottery and Sports Lottery. Te Chinese lottery sales amounted to


CNY214.7bn ($33.6bn) in the first seven months of 2015 which was 0.4 percent down on the


NEWSWIRE / INTERACTIVE / 247.COM P43


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