SPORTS LOTTERY DATA SECTOR
Lotteries (total)
Month
Total 2011 Total 2012 Total 2013 Total 2014
April 2015 June 2015 July 2015
August 2015 1st half year
In 2014 some changes were introduced which
saw the permitted prize payout ratio for sports increase to 73 percent from 69 percent which is still low compared to online sports betting site ratios. In China betting is operated via licensed
betting shops known as the Chinese Sports Lottery (Sporttery) whilst online each province has its own official lottery site, licensed and regulated by each regional local government. As well as the official sites the ‘Caipiao’
section of popular websites such as TaoBao, Sina, Sohu, Tencent and
163.com are officially licensed agents of Sporttery. However sports lotto odds are poor compared to those offered by foreign online bookies.
Lotto – Lotto sales are CNY249bn per year and this accounts for 65.1 percent of total sales and the sector saw a 17.7 percent growth rate. Growth is driven by modern high draw frequency games which saw a 26 percent growth in 2014 whilst traditional daily or weekly draw games grew by nine percent.
VLTs – Video Lottery Terminals are operated by the Welfare Lottery which operates around 28,000 terminals in approximately 1,000 VLT halls across China. Tese games are popular and
Welfare Lottery
1st 8 months April 2015
1st half year Sports Lottery
April 2015 1st half year
Annual Difference +18%
+23.6% +3.4% -27.3%
-22%
-10.9% +5.2%
-1.8% +2.2%
+4.4%
1st seven months +2.1% 1st eight months +0.%
+5% +6.2%
1st seven months -3.4% 1st eight months -4.2%
growing rapidly due to its relatively low base although contribution in terms of sales are modest. Sales in 2014 were CNY29bn. Tis accounted for 9.9 percent of sales and VLTs saw a 30.4 percent growth rate. In 2015 Chinese lottery supplier Netcom
Technology Holdings and Shoutz Inc launched its first games via VLT products in two provinces – Hainan and Chonqing and for the first time via the Chinese Sports Lottery.
Scratch Cards – Sales in 2014 were CNY34.3bn which accounted for nine percent of sales and these saw a 2.4 percent decline in sales figures.
CNY
222bn 262bn 309bn 382bn
32.6bn 28.12bn 27bn
28.09bn 187.68bn
242.82bn 18.1bn
102.84bn 118.4bn 133.4n
14.5bn
84.83bn 96.3bn 109.4bn
Te downward trend is attributed to the success of other lotto products whilst scratch cards have not benefited from the online/mobile distribution channels.
Lottery sales have grown steadily over the
years from CNY262bn in 2012 to CNY309bn in 2013 and CN¥382bn in 2014 (approximately $61.5bn) – this is a growth rate of 24 percent which is combined sales from both the Welfare Lottery and Sports Lottery. Te Chinese lottery sales amounted to
CNY214.7bn ($33.6bn) in the first seven months of 2015 which was 0.4 percent down on the
NEWSWIRE / INTERACTIVE /
247.COM P43
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