Insight ARUZE GAMING David Meacher
I am taking a very humble and honest approach as I know the majority of European Investors and Slot Directors are very knowledgeable and understand their customer base and product requirements better than anyone. Aruze Gaming has an impressive variety of products to offer the European market and I want to be certain that we build for the long term with solid relationships and trust.
There’s been lots of rather down-beat analysis regarding the European slots sector, what’s your view on the current state of the market and where do you see the opportunities for Aruze?
“Tere’s gold in them thar hills, boys” isn’t that a famous old saying? Opportunities are everywhere for both operators and suppliers but you have to be bold enough to acknowledge those challenges and quick enough to take advantage of them. Te European Gaming industry is extremely competitive but with the right approach these difficult situations make you stronger, smarter and more creative!
Te market conditions are tough for all suppliers but we believe our product range can bring something fresh to European operators as if we didn’t I am sure we would not be having this interview!
Aruze produce a range of video slots, steppers, links and multi-players, all with unique twists, intriguing physical elements and real show-stopping power; what are the key products for you and how are they helping operators fill their floors?
Many operators in Europe are only just starting to understand the Aruze Gaming brand and our product range. We have an extremely creative R&D team, some I know who bring with them vast experience
from the Japanese Pachinko market. We try to offer something different than the standard product that is so often repeated on slots floors. Te important thing for us at Aruze Gaming is to be fair and honest with our business partners and to offer them an alternative to the standard product range.
A casino slots floor is a living environment that needs constant adjustment to remain fresh and interesting to players while keeping to core products that they know and trust.
Lucky Sic Bo, one of Aruze Gaming’s multi-player stations, is Asia’s premium Sic Bo machine and is instantly recognised by Asian players worldwide as well as our famous Lucky Big Wheel. Wheel of Wealth, our newest innovation to the wheel, will soon be known well throughout the gaming industry. Tese products are already proving popular where ever we have installed them.
While many European markets have become totally video, there is still a demand for stepper games and it is widely acknowledged that Aruze Gaming offers some of the strongest and highest performance stepper games in the market.
In addition to the multi-player stations and stepper products, which offers something different to players, our latest video and link progressive games are also generating a lot of attention as operators see the performance. Titles such as Happy Festival, Jungle Cash and Golden Jackpot are showing strong performance in a number of different regions.
Te Ultimate, Deluxe and Vertical products which cannot be missed by any visitor to a casino, are certainly products that guarantee player interest.
NEWSWIRE / INTERACTIVE /
247.COM P27
Many operators in Europe are only just starting to understand the Aruze Gaming brand and our product range. We have an extremely creative R&D team, some I know who bring with them vast experience from the Japanese Pachinko market. We try to offer something different than the standard product that is so often repeated on slots floors.
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