Reports SPORTS-BETTING ASIA - PART 1
Betting on dragon, tiger and cub markets for future growth
As one of the oldest forms of gambling, sports betting dates back more than two thousand years to when the Greeks placed bets on their various sporting events
From the ancient era to modern bets in the 18th century to the arrival of bookmaker shops and the technological surge in the 1990s - sports betting is today a huge market. Sports Betting in Asia represents about 40 percent of the global sports betting market and is expected to lead the
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way in terms of growth in the land based gambling and betting sectors.
Te gambling market in Asia is estimated to
be worth US$190bn compared to the US$500bn global gambling sector. For many years only
horse racing and lottery were legal in Asia and today gambling is still heavily restricted in most countries by either religious reasons or political leadership.
But sports betting is a big part of Asian
culture today and there is no sporting event you cannot bet on! Te Asian market is opening up more towards the European market from recreational players to semi pro and professional trading groups and syndicates. Laws are relaxing and changing. In this first part of our detailed report we take a look at the sports betting markets, both land based and online, in the following countries: China, Japan, Philippines, followed next month with Taiwan, Malaysia and Singapore in part 2.
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