AN INTRODUCTION TO WEST & SOUTH WEST LONDON “


Phillip Stevens Regional Sales Director


Olivia Pegrum Regional Lettings Director


MARKET INSIGHT


West and South West London has always been popular, and areas like Barnes, Chiswick, Wimbledon and Clapham appeal to many types of buyers and renters.


Prices increased by 4% in the last 12 months and are now 53% higher than at the pre-financial crisis peak. Time to sell is rising in the region, reflecting the higher prices, and the ratio of asking prices to achieved also suggests that affordability is beginning to affect demand. However, the connections and enduring popularity of homes in this region means the market remains robust.


Higher property prices and the desirability of the area are supportive to the rental market. Rents increased by 3% in the last 12 months, and although the asking to achieved rent has also increased, there is still room for greater supply.


Our area encapsulates ‘the best of both worlds’, with fantastic schools, open spaces and a relaxed family atmosphere. As a result, we sell and let many family homes, and often find that once resident in the area, people decide to stay.


We see many people moving up and down the property ladder, from their first flat to a large house, and often downsizing again in retirement. Furthermore, there is a high demand for second homes abroad, often in France or Spain. Fortunately, with nearly 100,000 international listings, we are able to help with this, too. We also attract our fair share of international buyers, with a German school in Ham, a Swedish school in Barnes and an American school further south in Cobham, Surrey.


Te lettings market provides a full range of tenant profiles, all seeking to settle in an area that offers accommodation at a fraction of the cost of prime Central London. Tis year we’ve also seen a significant shift in corporate activity, as blue-chip companies recognise that South West London provides excellent value for money.


” EALING CHISWICK


EAST SHEEN BARNES


RICHMOND FULHAM


BATTERSEA & WANDSWORTH


PUTNEY


EARLSFIELD & SOUTHFIELDS


TEDDINGTON WIMBLEDON KINGSTON & SURBITON


BALHAM CLAPHAM


View of the River Tames from Richmond Hill


39


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189  |  Page 190  |  Page 191  |  Page 192  |  Page 193  |  Page 194  |  Page 195  |  Page 196