COVER STORY
“THE ONLY WAY TO TAKE A SIGNIFICANT STEP
Strategy Planning
FORWARD AND TO SECURE SUSTAINABLE VALUE IS TO CHANGE THE WAY WE PROCURE RESOURCE
MANAGEMENT SOLUTIONS.” Strategy Planning Implementation
Not enough organisations adopt this approach. Implementation
If you imagine the development of a new resource management system as a pyramid, most people would have implementation across the base, with a narrow band for planning above it and finally strategy as the very tip. This approach leads us to think about:
• How do we segregate the different types of material?
• What type of bins do we need?
• Who will be the cheapest people to collect it?
If we balance out this pyramid however, and start with developing our strategy, this frees us up to think about what can really be achieved. In this instance we can start to think about some meaningful and challenging objectives that will enable us to deliver real change. These might include:
• We will send no waste to landfill • We will recycle 95% of our waste
• We will reduce waste at point of procurement
• We will incorporate as much of our ‘waste’ back in to our supply chain as possible
• We will ensure everyone is accountable and that everyone can make a difference
www.tomorrowsfm.com
What this approach also does, is enable us to develop some of the broader benefits of improved sustainability.
will, by default end up with the most commercially and environmentally sustainable solution possible.
It helps us to view this
activity and commitment as another way to seek commercial and ethical advantage and differentiate ourselves from the competition.
One opportunity that is all too frequently overlooked is the potential to build brand value through environmental endeavor. Businesses are often going to great lengths to develop systems that will both control their waste management costs and improve their environmental performance. They then fail however to leverage the opportunity that this presents to differentiate themselves from others in the market, and build a new and engaging dimension to their brand.
M&S are probably the best exponents of this in the UK, but the reality is that you don’t need to be turning over in excess of £10 billion in order to do it. Businesses of any size can take an approach that sets out to generate as much environmental brand collateral as possible when devising and implementing a new solution. I am confident that any business open-minded enough to set this as their primary objective
Ultimately, we need to take a more holistic view of how we manage resources and encourage contracts that support the development of genuine partnerships between suppliers and producers. We also need to find mechanisms that support the introduction of innovation and are capable of delivering substantially lower costs over the lifetime of the contract. Still further, if we can avoid material ever going in to a bin then perhaps it never becomes waste and by default we’ll view and manage it in a far more positive fashion.
ABOUT HELISTRAT Helistrat is one of the UK’s leading
environmental consultancy and contract managers and works with some of the UK’s best known retailers including M&S, Gatwick Airport, My Local, Ann Summers and Poundland to unlock the commercial and environmental benefits of more sustainable business models.
023 9312 1314
enquiries@helistrat.co.uk www.helistrat.co.uk
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