SHOPPING CENTRES
ON THE SHOP FLOOR
Tavia Spencer, Market Manager for LVT flooring at Polyflor Ltd, discusses the current flooring trends in retail environments.
Flooring is one of the hardest working elements of interior design when it comes to creating inspirational spaces for the retail industry. From boutiques to big brands, every client wants a floor that is visually stunning to draw customers in but is also an investment that can guarantee years of performance.
Commercial vinyl flooring has evolved into not only a high performance product but also a design-led option, both aesthetically pleasing to the customer but also practical for use in high footfall retail areas.
Retailers are spoilt for choice when specifying commercial vinyl flooring in wood, stone or abstract effect designs, which perfectly complement the rest of the store’s interior. Vinyl flooring has perfected the art of emulating the look of a natural wood or stone floor in either a continuous sheet or luxury vinyl tile format.
Creative flooring installations can be achieved by simply cutting and laying luxury vinyl tiles and planks in patterns. Impressive effects can be created by using more than one shade to create something bolder, for example a
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monochrome herringbone design to make a bold statement.
Tiles and planks for wood and stone collections can be installed side by side to delineate rooms and create zoned areas, highlight displays and help customers navigate around a store. Luxury vinyl tiles can also be fitted with complementary or contrasting inlay strips to give installations a bespoke look.
The use of water jet cutting technology opens up even more opportunities to be creative with vinyl flooring in the retail sector. Vinyl can be precision cut to create intricate patterns, images, logos and motifs as part of a bespoke flooring design. Polyflor has an experienced and skilled in-house Design Service Team that has created many branded floor designs for retail environments using water jet cutting.
Design appeal does not have to be sacrificed for the sake of increased in-store safety thanks to the arrival of an LVT product with built in sustainable slip resistance. Polyflor’s ground breaking Expona Control is the first LVT flooring product with the sustainable
slip resistance of a HSE compliant safety floor. This is ideal for making entranceways and shop floors safer for both customers and staff where spillages may occur or wet weather from outside is brought in by feet and pushchairs.
Polyflor’s wide range of heavy-duty vinyl flooring beautifully recreates the appearance and surface texture of real wood and stone to give an authentic finish, whilst each product undergoes rigorous testing to ensure that it can withstand the high traffic expected in retail environments. These floors are also easy to clean and maintain when they come with a polyurethane reinforcement, which reduces cleaning time and costs for the lifetime of the product.
The retail industry requires a flooring product that is both high design and high performance. With the vast choice of beautiful and functional Polyflor flooring designs available for retail spaces, there’s never been a better time to be truly inventive with vinyl flooring and create something outstanding.
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