NEWS
CONSUMER CONCERNS DRIVING GREEN HOME CLEANING
PRODUCT SALES European sales of ‘green’ home cleaning products are growing at a healthy rate, with sales predicted to reach €500million in a few years. This is one of the key findings from the first ever report on the European market for ‘green’ home cleaning products covering laundry products, floor and surface cleaners, washing-up liquids and powders, and related products.
Germany, the UK and Italy have the fastest growing markets in Europe. Green home cleaning product sales are increasing by double- digits in these countries. Consumer concerns about the health and environmental impacts of cleaning products are driving market growth. Widening availability is another driver, with distribution of green products increasing in supermarkets, hypermarkets and drugstores.
Although consumer interest in green home cleaning products is rising, the adoption rate of certification schemes is very low in Europe.
SEALED AIR RELEASE ANNUAL
SUSTAINABILITY REPORT Sealed Air Corporation announced the release of its annual Sustainability Report and 2020 Sustainability Goals with a sponsorship of the Fortune Brainstorm E event in Austin, Texas.
After making the announcement, Jerome Peribere, CEO of Sealed Air, said: “This is an exciting week for Sealed Air. Today, we launched our 2014 Sustainability Report. In it, we announce our 2020 Sustainability Goals, which reaffirm our commitment to bring value to our customers’ business – how we can help them achieve their sustainability goals in the
As will be shown at the upcoming Sustainable Cleaning Products Summit, less than 1% of all cleaning products are certified according to Ecogarantie, Ecocert and related standards. In comparison, the market share of certified (natural & organic) cosmetics and (organic) foods are 3%. The number of green labeling schemes for cleaning products is growing, however there is little harmonisation between standards.
Organic Monitor predicts the European market to continue to show healthy growth. Rising consumer awareness of green cleaning products and expanding distribution are expected
face of many of the world’s greatest resource challenges.
“In the report we also share some of the success stories our customers are already experiencing due to the work that is a result of our focus on sustainability.”
As part of the report release, Sealed Air was a sponsor for Fortune Magazine’s premier sustainability leadership event, Fortune Brainstorm E, in Austin, Texas, held on 28-29 September. Mr. Peribere, Dr. Ilham Kadri, President of Diversey Care, Dr. Ron Cotterman, Vice President of Sustainability, and Jim Whaley, Vice President of Global Corporate Communications, Government Affairs and Sustainability, attended the event, and on Tuesday 29 September,
6 | Tomorrow’s Cleaning Sustainability Supplement 2015
to drive market growth. A major challenge however is greenwashing, with a growing number of conventional brands making ‘green’ marketing claims. Market winners are expected to be brands that can successfully differentiate their products in a competitive marketplace.
The key findings of the first-ever report on the European green home cleaning products were presented at the Sustainable Cleaning Products Summit, hosted in Paris on 20-21st October 2015.
www.sustainablecleaningsummit.com
Mr. Peribere spoke on stage in an interview with Fortune writers about how, in a world that is increasingly dependent on resource consumption, Sealed Air has the opportunity to use its knowledge and new technologies to prevent waste and combat some of the world's greatest resource challenges such as climate change, food security and hygiene.
Dr. Ilham Kadri also shared her insights on understanding the millennial mindset as an essential part of business.
A full copy of the Sealed Air 2014 Sustainability Report, the 2020 Sustainability Goals, is available to view at
www.sealedair.com/ sustainability-report.
twitter.com/TomoCleaning
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