CASE STUDIES TAKING THE PLUNGE
For Peter and Lucy Johnson, the decision to open their own eco-friendly ‘wet cleaning’ business was seen as a big risk, but with the help of Miele Professional, their business has been able to grow while their carbon footprint reduces. Here, we find out more about how the company got to where it is today.
Kleen Eco is a new company in Biggleswade, offering an environmentally friendly wet cleaning service using Miele Professional WetCare machines. With a core aim of reducing their carbon footprint, wet cleaning is an alternative which uses water and safe biodegradable detergent to clean items, rather than harsh chemicals.
Peter and Lucy Johnson both left corporate jobs to start the new business venture. Wanting to open their own cleaning company they launched a Facebook campaign to determine whether there was a sufficient demand to open a dry cleaners. They discovered a wave of negative customer feedback about the dry cleaning process, and because of this, they decided to investigate wet cleaning as an alternative and looked into its environmental benefits. Miele Professional came up straight away in their research, providing in depth information on their WetCare machines and details of the process. The couple were already familiar with the German brand, making Miele Professional the natural choice.
Peter and Lucy approached their local dealers, GW Commercial, to match them with their requirements. GW Commercial was the perfect choice as they already owned a wet cleaning business, ensuring that they have comprehensive knowledge of the industry. Providing service and support, GW Commercial ensured the couple were equipped with the best quality Miele Professional equipment, which uses sophisticated technology to provide top of the range, ecological services.
Kleen Eco provides a ‘Drop & Go’
service, whereby city commuters can drop off their items en route to work at various newsagents and coffee shops within a 10-mile radius, and the team will collect, wet-clean, iron, fold and drop back, ready for the client to collect on their way home – or alternatively
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they can be delivered to their home in the Kleen Eco van. Kleen Eco uses the Miele Professional WetCare PW6207 washing machine and PT8507 tumble dryer which has a capacity load of 20kg, ensuring they can handle the day to day demands of their business.
Miele Professional Wet Cleaning is a garment cleaning process that uses highly sophisticated washers and dryers to safely clean many articles of clothing that are normally dry cleaned. Using safe, biodegradable detergent mixture to clean, wet cleaning is the most effective way to remove water based stains and odours, ensuring clothes are not only clean, but smell fresh without the use of toxic chemicals.
Wet cleaning not only provides perfect protection for the fabric but also the environment. The washing cycle uses 30% less water than conventional dry cleaning and can clean at as little as 20°C, reducing energy consumption by 50%. Peter and Lucy took great comfort that by opting for wet cleaning as they believe that they have chosen a laundry process that is beneficial for the future and the environment.
Peter Johnson of Kleen Eco said: “Customers can be a bit sceptical at first, thinking that their clothes might not come out as clean as expected, but then they see the outstanding quality and come back with five suits for us to clean.
“It’s a huge benefit that with the Miele Professional WetCare machines you can clean almost anything including duvets, which are in high demand. Our customers say the results are amazing – the duvets come out looking brand new.
“Customer care is really important to us, and that means educating our customers about WetCare and the benefits. We aim to provide best in class service and Miele Professional ensures we can do just that. Everything about our shop and the services we provide is about a professional image, and showing that we are offering a green product for an ecological environment.”
www.miele-professional.co.uk Tomorrow’s Cleaning Sustainability Supplement 2015 | 13
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