JUST WHAT THE DOCTOR ORDERED
When a large UK pharmacy chain needed a fresh new look for its new headquarters, the design team prescribed Milliken as the best flooring for the job.
Following its buyout by the Bestway Group, Well Pharmacy was seeking to consolidate its status as the UK’s third largest pharmacy chain and establish a fresh brand identity to set itself apart from its previous incarnation as The Co-Operative Pharmacy. Desiring a new headquarters to match these aspirations, Well Pharmacy chose the Merchant’s Warehouse in the Castlefield area of Manchester in which to base itself and enlisted the help of flooring from Milliken to create a striking new look.
The historic, Grade II listed former goods warehouse on the Bridgewater Canal had been rescued from dereliction by Castlefield Estates in 1995, and was subsequently converted to an office space. Well Pharmacy, recognising the potential in the building, solicited the help of interior design consultancy Bluesky Design to transform the blank canvas into an exciting and dynamic workspace that would nonetheless preserve the building’s rich heritage and unique character.
Making use of its original features and character, this former canal-side warehouse was transformed into an exciting and dynamic workspace to serve as the Well Pharmacy’s new headquarters.
Furniture, finishes, feature lighting, flooring and colours were carefully selected to reflect Well’s new brand identity and its ambitions for the
52 | EDUCATION
space. A bright and welcoming reception area has been added, complete with feature brand walls, which leads into a shared meeting suite and incorporates a central lounge area, touchdown space and informal meeting spots. The space provides a refreshment point and coat storage facility, as well as a Centre of Retail Excellence (CoRE), which allows Well Pharmacy to showcase products and merchandising for their nationwide branch network.
Milliken’s Naturally Drawn carpet tiles were selected for the new Well Pharmacy HQ. The initial inspiration for Naturally Drawn was the colours and lines of nature, reinterpreted through the exquisite and delicate mediums of watercolour, ink and hand-drawing. The challenge then was how to replicate the effect of watercolour and hand- drawing, with all its gentle nuances and subtleties, through the medium of a floorcovering product.
Recent technological advances in Milliken’s patterning capability have made creating such effects a reality. The technology used to create Naturally Drawn not only enables an unparalleled spectrum of colours and subtle tonal gradations, it also means that this collection can be offered on a ten day delivery service as part of Milliken’s Quick Ship 10 Day Service Programme.
The Naturally Drawn collection has been created using Milliken’s proprietary Millitron digital patterning
technology this means patterns and colours can be layered and blended to enable the most natural and organic designs. Smooth flowing colour gradations, sophisticated tonal transitions and complex colour blends can be achieved in a way previously not possible in carpet design.
The Naturally Drawn carpet tile collection was also chosen for its strong environmental credentials. Naturally Drawn is produced using high-performance ECONYL yarn with 100% regenerated nylon. Offering the same strength and lifecycle as fibre crafted from virgin polymer, ECONYL is made from a minimum of 50% pre- consumer and 50% post-consumer content reducing resource consumption and waste. Naturally Drawn carpet tiles feature 90% recycled content cushion backing. To further reduce their environmental impact, Naturally Drawn can be supplied with TractionBack for adhesive free installation. Eliminating the need for adhesives, TractionBack improves indoor air quality and reduces materials usage. Naturally Drawn is produced in an ISO14001 certified facility in Wigan, UK using ethically sourced and wherever possible, locally produced materials. The collection is CRI Green Label Plus/GuT certified. Naturally Drawn with regenerated content fibre and TractionBack is eligible for LEED points.
www.millikencarpet.com
www.tomorrowscontractfloors.com
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