DOMOTEX THE PERFECT PLATFORM
FOR 2017 UPDATES Lano Carpets will once again use Europe’s largest flooring exhibition to reveal a host of developments to its impressive portfolio of soft flooring solutions. Enhancements will be revealed across the board, with exciting new additions and updates to established favourites unveiled throughout the Touchdown, Essenz and X-Concept family of products.
Birger Karlsson, UK & Ireland Sales Director, explained: “This is a very exciting period for the Lano Carpets brand as we showcase a host of new improvements at Domotex 2017. Our three main collection concepts have all been enhanced, ensuring the credentials of any interior space can be met; whether look, feel, performance, easy care or a combination of the above is prioritised, Lano can provide the perfect solution.”
Touchdown is the first to welcome changes in 2017, with the new super
soft Eccelena Silk PP fibre used to its fullest by new collections Treasure Elite and Treasure Superior (a 50oz twist pile and 60oz Saxony, respectively).
Essenz has also seen improvements for the season ahead. Divine, a 75oz luxury Saxony, has been upgraded, with a new yarn construction for increased performance. New Divine will hold an on-trend colour bank, taking the best- selling shades from popular Startwist and Heathertwist collections - including of-the-moment naturals and greys - and working them into a fibre that’s also high-performing and easy to clean.
Meanwhile, in X-Concept, new collections Bamboo Velvet and Bamboo Touch will join existing Smartstrand, wool, nylon and bamboo ranges. Engineered with a 5/64” construction using fine gauge viscose looks, this duo’s beautiful soft premium feel is joined by the anti-bacterial and humidity regulating qualities only bamboo can offer.
Lano Carpets can be found in Hall 5, Stand B16.
www.lano.com
NEW POS JOINS RANGE UPDATES
AT DOMOTEX Producer of premium quality rugs and broadloom, Louis de Poortere, will use this year’s Domotex to exhibit a host of new introductions and updates with ‘high fashion’ Haute Couture taking a starring role.
“Following the successful introduction of Haute Couture in 2016, we are keen to show those travelling to Germany just how special this collection can be for enhancing an interior scheme,” says Alan Russell, UK Sales Director. “This beautiful carpet is already showing signs of success in the UK, largely thanks to its far-reaching design stable presented in a unique new point-of-sale box.”
When the concept of Haute Couture was born, inspiration was taken from across the continent and beyond. Its stylish pure wool and cotton blends are well capable of speaking for themselves, but
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the introduction of a new space-saving POS box allows retailers to showcase everything that Haute Couture can offer, but without the in-store footprint.
This box includes high-quality samples and marketing material to match, a chance to introduce customers not only to Haute Couture’s versatility in style, but also its hardwearing durability and therefore suitability for use across a range of residential and commercial locations.
Further to improvements made in broadloom, Louis de Poortere will also use Domotex to illustrate what’s new in rugs. New collections Atlantic Surf and Ocean harness the power of the seas, while new design introductions to Fading World in “Generation” and “Agra Sur” enhance and extend the depth of this style in colours such as Yuzu Cream, Beige Sky and Mango Brown.
Louis de Poortere can be found at Stand F27, Hall 6.
www.louisdepoortere.be DOMOTEX 2017 | 25
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