Drinks News
We know younger drinkers express the least confidence in choosing wine so being able to offer such a variety of choice at a more affordable price – or in a smaller format packaging such as a can or 187ml bottle – reduces the purchase risk and encourages consumers to try something different.
For the on trade there’s clear benefits:
• Got an outside drinking area? Customers can pop a few cans of frizzante or rose wine into an ice bucket on a beer garden table and each new can will be both fresh and chilled
• Serve by the glass? At a smaller serve than the traditional bottle (wine cans are currently available in 200ml and 250ml slim line with 187ml in development), each serve is guaranteed fresh compared to a bottle which may be have opened for a few days
And, there’s benefits for the wine too. Cans are free of cork taint and are guaranteed to prevent light strike – damage to wine caused by UV light. Cans are also 100% recyclable and they’re lighter to transport than bottles which is good for their carbon footprint.
The UK’s first wine canning line has been installed at Greencroft Bottling, our sister company, meaning its more accessible than ever before for UK businesses to pack wine in cans. We’re already working to put our most popular brands into cans with launches planned for early next year.
Mark Roberts is Director of Sales at Lanchester Wines.
www.lanchesterwines.co.uk
22
October 2019
www.venue-insight.com
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