to detail at every stage and start with fresh, well-sourced beans. That’s why coffee machines by Jura are perfect for any coffee shop environment.
Recognising Britain’s increasingly sophisticated coffee culture, together with a boom in breakfast and brunch occasions, owners of Southend-on-Sea based seafront café Oliver’s On The Beach, Colin and Mary, were recently seeking a new coffee solution to satisfy consumers’ call for an authentic coffee experience and harmonise with their high-quality proposition.
Swiss brand JURA is a name synonymous with superior coffee, award-winning design, and technological innovation for both domestic and commercial sectors. Its fully automated machines, which, with a touch of a button, grind, measure and deliver a range of speciality coffees, are used by many well-known and discerning restaurants, hotels and coffee shops all over the country.
Existing users of its product in the UK market have largely built JURA’s success on peer-to-peer reputation. As a result, when seeking a new coffee machine supplier, Colin and Mary discovered JURA via a word-of-mouth recommendation and were encouraged to try one of the brand’s professional models.
After looking at the arguments in the traditional versus automatic debate, JURA’s bean-to-cup offering came out on top with the lowest whole-life cost, as its coffee machines use thermo block technology to heat the water and steam the milk, therefore avoiding costly boiler inspections. Other standout benefits include the machine’s use of 13-amp power, which makes them 40% cheaper to run than most traditional types.
Talking about their experience with Jura, Colin Oliver said: “Since opening the café four years ago, we’ve seen a sharp rise in coffee consumption, along with greater knowledge for different specialities. As such, when it came to reviewing our coffee machine manufacturer, it was critical that we could offer an extensive menu
All machines shown GIGA X8
that met the needs of our discerning audience—JURA ticked all the boxes.
“We also looked at the arguments for having a traditional versus an automatic coffee machine and after reviewing the needs of our business, found that with a JURA we were guaranteed beautiful coffee every time, with minimal staff intervention.”
CONSIDERATIONS FOR COFFEE SHOP OWNERS There are two big factors that operators must consider when choosing the right equipment for their establishment; price and quality of beverage.
It’s a common misconception that expensive equipment produces a top quality product, this is not always the case. Smaller businesses on a budget can still produce high quality hot beverages for their customers
if the appropriate equipment is chosen to suit their operation.
It is also a misunderstanding that a barista will deliver a better coffee than an automated machine. Many of the latest hot beverage machines in the market can produce a barista quality coffee and will offer a guaranteed consistency cup after cup, ensuring that customers always receive a perfectly delicious coffee.
Ethics and environmental sustainability are of growing importance in the coffee sector, therefore operators should always opt for an eco-friendly coffee machine to minimise the impact of landfill.
uk.jura.com
www.venue-insight.com August 2019 11
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52
