THE TRENDING FRIDGE: WILLIAMS PUSHES BOUNDARIES WITH CHAMELEON
Product News
Turning cabinets into fashion statements for front of house cooking.
TWilliams has enhanced its Chameleon service with the launch of a host of new graphics ideas. Chameleon allows customers to turn their refrigeration cabinet into a statement piece, by encasing it in a bespoke design, using ultra- hardwearing and food-safe vinyl wrap.
“A lot of customers really love the idea of Chameleon, but they’re not sure what they actually want, or how far to push it,” says Martin Laws, Marketing Manager of Williams. “By offering a library of ideas we’ve been able to help them make their front of house fridge a fashion item rather than a stainless steel box.”
Chameleon is bang on trend, delivering the perfect refrigeration solution for theatre style kitchens and front of house cooking. “It allows the foodservice operators to match their fridge cabinets to the style and décor of the venue,” says Laws.
As part of the Chameleon service, Williams will create graphics in-house. Alternatively, customers can provide their own designs. Ideas range from brick walls
to great works of art, reimagined for the catering kitchen. In fact, there’s no limit to the colours, designs and patterns that Chameleon can create. “A fur fridge? A flower fridge? A fridge in jeans? We’re excited to see how far the market will push the boundaries,” says Laws.
The Chameleon vinyl meets all food hygiene requirements, is heat resistant from -40°C up to 140°C and has been awarded a BI fire rating. With an eight-year shelf life, it is tough enough to cope with the most hectic working environments. It can be applied to a wide range of products, including counters, prep stations and cabinets.
The cost of Chameleon will depend on the selected model and the complexity of the graphic. The price is available on application.
Williams Refrigeration offers a comprehensive range of commercial refrigeration including gastronorm cabinets and counters, specialist bakery equipment, coldrooms, merchandisers and blast chillers.
To learn more about Williams extensive product range visit:
www.williams-refrigeration.co.uk ECATERING FEELS THE SUMMER HEAT ON GLASSWASHER SALES
eCatering, one of the UK’s Leading and Lowest Price Online Catering Equipment Suppliers is feeling the heat of a flurry of sales for Bottle coolers, fridges, freezers and one of their most popular products; Glasswashers.
With the World Cup in full swing, the Summer heat washing over the UK and with more bars, micro pubs and restaurants expanding further, eCatering have been outstripping last years’ sales of their efficient Rapid Wash Glasswashers.
The Elviomex Alfa Barline 350mm Basket Glasswasher (online order code DMG003) has been a huge hit with customers who
52 JULY 2018
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require a low cost and efficient unit and at only £575 its’ being snapped up with immense speed. With 2 FREE Baskets, thermal boiler and tank protection, a FREE Rinse Aid Dispenser and FREE Delivery Within Mainland UK its no wonder they are selling fast.
eCatering’s Marketing Manager, Mike Morris, said “These versatile units have always been a good seller for us but to see this level of demand is unprecedented but totally understandable considering the World Cup and Summer we’re having.”
To find out more and see their incredible product ranges and savings, visit their website at:
www.ecatering.co.uk
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