Feature 29 WELLNESS TOURISM
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6, 8 to 11 Fairmont The Palm, Dubai 7 Andrew Gibson, Vice-President, Wellbeing, Luxury Brands at AccorHotels
HOW CAN DESTINATIONS IN MENA TAP INTO THE GROWING SPA AND
WELLNESSMARKET? 4 to 4.30PM, TODAY, SHOWCASE THEATRE
Keynote speaker Sanjana Gandhi, Senior Manager – Deals, Strategy at PwC, sheds light on regional spa and wellness market trends.
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“Several recent studies show wellness tourism is growing twice as fast as any other sector”
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long been known to reduce stress and relax our bodies. With Anantara, there will be a focus on linking mindfulness techniques into these practices to help us reach a whole new place of serenity and calm. And more importantly, give us the tools we need to focus on what’s important in our lives, both at work and home.”
FIT FOR PURPOSE AccorHotels places a strong emphasis on fitness in its comprehensive approach, with Dubai’s Fairmont The Palm leading the way with the very latest in high-tech trends. Andrew Gibson, Vice-President, Wellbe-
ing, Luxury Brands at AccorHotels, explains: “Fairmont The Palm has a wellness programme which is unprecedented in the UAE, including
fitness innovations such as PAVIGYM, which is an interactive LED flooring system that allows guests to build a bespoke, individual workout. Another innovation introduced is AquaSpin, which sees bikes submerged underwater.” In line with its brand promise,
Be.Your.Best,
the property also offers a fantastic programme, Fairmont Fit, which provides guests with Reebok activewear in their rooms, personal- ised workouts and mapped runs within the local area. Taking care of nutritional needs, there’s also the Chef’s Palette by Gaggenau, an inter- active cooking experience where diners can create dishes with wellness in mind. The innovative approach also extends to
the spa offering and Fairmont The Palm has launched new ‘State of One’ tailored treatments
at the Willow Stream Spa. The special sessions will see therapists deliver experiences that blend ancient yogic practices with modern interactive exercises such as those themed around creative drama. Elsewhere, Gibson says: “
Be.Your.Best. is a
promise made by Fairmont to inspire guests to transform themselves through a programme of healthy living and wellbeing. The resort has significantly boosted initiatives around this ethos, from dining and nutrition to health, fitness and relaxation to add value to the guest experience, and offering a truly 360 degree wellness package. “Wellness has moved beyond the niche
market of just yoga retreats and fitness camps, which, in turn, has redefined every aspect of
the travel industry, especially within the lucra- tive luxury hotels segment. “Several recent studies show wellness
tourism is growing twice as fast as any other sector. Research from the Global Wellness Institute (GWI) states that the United Arab Emirates is witnessing double digit growth in wellness-focused trips from 2012 to 2017, with an estimated 993,352 trips added as well as 17.9 percent annual growth.” He adds: “With this in mind, Fairmont The
Palm has been one step ahead, constantly upgrading the wellness strategy to ensure a fully-fledged, 360-degree approach that includes bespoke initiatives, and state-of-the- art technology – all catering to the ever-grow- ing demands of their guests in the region.”
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