18 SEMINAR SCHEDULE
Arabian Travel Market - Global Stage 2017
A packed programme brings together high-profile speakers and industry experts to discuss, debate and anticipate the latest developments, news and trends in travel and tourism across the Middle East and beyond
WEDNESDAY 26TH APRIL 11:00 - 12:00
Interview with Jaan Albrecht, CEO, Saudi Arabian Airlines (SAUDIA) A first for ATM, the live interview will explore Saudia’s considerable investments in new fleet and product innovations, including its recently launched ‘First Suite’ product. Moderator: John Strickland, Director, JLS Consulting
12:20 - 14:40
ATM Global Halal Tourism Summit The inaugural ATM Global Halal Tourism Summit brings together the world’s leading Muslim travel experts to discuss this fast-growing sector, worth US$145 billion in 2015, according to Thomson Reuters. Its value is tipped to hit US$233 billion by 2020. Moderator: Gemma Greenwood, Director, Content Inc Speakers: Opening session: Halal Tourism - The Big Picture: Faeez Fadhlillah, Co-Founder & CEO, Salam Standard & Tripfez; Ali Manzoor, Associate Partner, Knight Frank: Mr Zulki- fly Md Said, Director General, Islamic Tourism Centre (ITC), Malaysia; Enver Cebi, Chief Operating Officer,
Halalbooking.com. Session two: Halal Destination Strategies Revealed: YBHG Datuk Musa HJ Yusof, Senior Director International Promotion Division (Asia, Africa), Tourism Malaysia; Riyanto Sofyan, Head of the Team for Accelerated Development of Halal Tourism, Ministry of Tourism Indonesia, Mr Takao Yamamoto, Director Middle East, Kyoto City Tourism Office / Kyoto Convention & Visitors Bureau. Session three: How to Sell Halal Travel: Rafi-uddin Shikoh, Managing Director, DinarStandard; Nabeel Shariff, Serendipity Tailormade and Luxury Halal Travel; Naeem Patelia, Travel Consultant, Travel Counsellors UAE; Nehme Imad Darwiche, CEO Jannah Hotels and Resorts.
15:00 - 16:00
Hear From Leading Asian Airline Malaysia Airlines Don’t miss the opportunity to hear from the CEO of Malaysia Airlines. Interviewed by John Strickland, we will learn what topics are top of the agenda for this airline and about the importance of the Gulf market for them. It’s sure to be an interesting discussion so don’t miss it! Moderator: John Strickland, Director, JLS Consulting Speaker: Peter Bellew, CEO, Malaysia Airlines;
16:20 - 17:20
Millenials: Re-Writing Global Tourism We take a look at millennials from major outbound tourism markets – China, France, Germany, the UK and the US. With an affinity for world travel, millennials also favour individualism, experience and local exploration, booking on mobile apps and online. YouGov has drawn on data from members of its global research panel to better understand how millennials plan and execute travel. Moderator: Scott Booth, Senior Research Director-Head of Data Products-MENA, YouGov Speakers: Ali Hashmi, Industry Manager, Travel MENA Google; Damian Bohmer, Senior Director Commercial-Middle East & Africa, IHG
Travel Tech Theatre WEDNESDAY 26TH APRIL 10:30 - 11:30
Phocuswright Fast Track: Global Overview and Middle East Market Panel Discussion Fast-paced mini-sessions leverage Phocuswright’s travel industry research and event expertise. Learn from recent Phocuswright research about the global online travel market – including analysis, data and charts – with European market special- ist, Florence Kaci. A panel discussion follows with key industry players. Moderator: Cristina Polo, Research Specialist, Middle East Phocuswright Inc. Speakers: Florence Kaci, Director, Sales, EMEA and European Market Specialist, Phocuswright Inc; Paul Mulcahy, Senior Vice President Commercial Mövenpick Hotels & Resorts; Amer Al Halabi, General Manager EMEA, HotelsCombined; Paula de Keijzer, Senior Director, Middle East, Africa & Indian Ocean, Greece and Turkey, Expedia Lodging Partner Services; Jeff Strachan, Director, Dubai College of Tourism
11:50 - 12:50
Using Technology and Storytelling to Create Immersive Marketing Experiences Content marketing has changed the way we sell travel, and technology is constantly providing new ways to create immersive travel experiences for consumers. This panel will discuss how technologies old and new are used to virtually transport consumers to your destination and sell them your product. Moderator: Matt Gibson, President, Professional Travel Bloggers Association Speakers: Elena Nikolova, Editor, MuslimTravelGirl; Amanda Ponzio Mouttaki, Publisher,
MarcocMama.com
13:10 - 14:10
How to Make Travel Videos that Will Win the Internet In any given month, over 100 million of YouTube’s unique visitors are travellers and 60 percent of them narrow down their brand, destination, or activity choices based on the videos they view. As internet speeds and the accessibility of video increases, so will its influence on travel purchase decisions. This panel of popular travel vloggers will share their tips for making videos that inspire travel consumers. Moderator: Shane Dallas, Social Media Specialist & Travel Photographer, The Travel Camel Speakers: Alona Ballard, Blogger and Vlogger, HoneyI’
mTheDesert.com; Mitch Hyde, Co-founder of AdventureFaktory; Thuymi Do, Co-founder of Adventure- Faktory; Jeff Johns, Founder, What Doesn’t Suck?
14:30 - 16:30
The Shift to Digitalisation: From Targeting to Talent? In this session we’re going to look at why transformation really matters to all busi- nesses, from global multi-nationals to local SMEs, as the race to adapt and be more creative is on in winning customers. Nick Hall from the #DTTT will look at how they’ve worked at both ends of the scale, transforming the SMEs in a destination to be strong in digital, to transforming marketing teams of major leaders to change the way they work. Moderator: Nick Hall, Founder and CEO, Digital Tourism Think Tank Speakers: Avi Arya, CEO, Internet Moguls; Joshua Beckwith, Sales Director, Sojern
16:50 - 17:50
The New-Age Travel Agent This session looks at how travel agents are evolving to better meet the rising needs of today’s traveller. They’ve realised the transactional model doesn’t work anymore and are becoming increasingly focused on end-to-end customer experience, acting in part as concierge, advisor and confidant. We ask panellists what steps agents must take to stay relevant to customers; how they can focus on in-depth conver- sations via a range of channels, and how to tailor products and services. Moderator: Dan Pearce, Managing Director, TTG UK Speakers: Ernesto Sanchez Beaumont, Head of Commercial Strategy and Business Management, Amadeus MENA; Peter Whittle, Director Global Sales, Traveltek Group Ltd
ARABIAN TRAVELMARKET PARTNERS:
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