12 News


STANDING OUT WITH ATLANTIS, THE PALM


Showcasing its latest offers and new develop- ments Atlantis, The Palm has wowed visitors to ATM with its underwater-inspired stand. The Atlantis Virtual Reality Zone presents a


variety of signature experiences available at the resort, including the gravity-defying Zoomer- ango ride at Aquaventure water park and the underwater dining experience at fine-dining Italian restaurant Ossiano.


The stand has been designed to reflect the


Palm Jumeirah hotel’s Ambassador Lagoon, with a mezzanine level featuring four aquariums filled with varied and colourful marine life, as well as eye-catching Atlantean artefacts. “ATM is the Middle East’s premium travel and


tourism show and it represents a perfect plat- form to showcase our latest announcements and developments,” said Serge Zaalof, Chief Operating Officer, Atlantis Resorts and Residences. “2017 has started on a great note, with the


resort witnessing growth. This not only reflects our commitment to serve the needs of guests, but also cements our leading position in the world. “Tourism is a key pillar of the economy of


Dubai, and we are incredibly proud to build on this growth through our fine offerings. Dubai has evolved into a multifaceted destination with many things to offer both corporate and leisure visitors. “At Atlantis, The Palm we are making huge


investments to continuously enhance our innova- tive and unique offerings, thus supporting tour- ism growth in the UAE,” he added. Visitors to the Atlantis, The Palm stand,


located in the Sheikh Saeed Arena, have also been able to participate in interactive touch- screen experiences, exploring upcoming inter- national resorts that will soon be added to the Atlantis portfolio. The luxury resort in Dubai is operated by Kerzner International. ——— Visit stand HCO230


THE NEW JET SET


The recently-launched travel service JetClass will be showcasing its luxury business travel solutions during this year’s show. The company aims to reinvent the business


class experience by enabling passengers to travel by private jet. For the same price, passengers can book a ticket allowing them to board a private jet and benefit from a superior travel experience. The company was founded by business avia-


tion guru Vladislav Zenov and tech entrepreneur Wagas Ali, the team behind Charterscanner, now the leading private jet booking platform for B2C. Its model is based on big data technology and manages a smart schedule to predict travel trends and generate offers whenever there is


demand. Each time a premium traveller needs to fly, an offer will be made available, built around predictions and trend analysis performed by arti- ficial intelligence systems. The outcome is a reliable booking system


and convenient flying option for business travel- lers that bypasses much of the airport time and provides a private-jet experience at the same cost as a business class ticket. Seats are guaranteed and no membership fees are charged. Ticket sales are available from May 2017 on


routes between London, Zurich and Brussels, followed by Nice in June. ——— Visit stand TT1670


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w280mm x h205mm + 5mm of extra bleed around the artwork’s edges Thank you for your usual assistance.


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