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36 BRICKS, BLOCKS & CONCRETE NEW COLOURS


Opting for coloured mortar can give housebuilders an edge and create buildings that stand out from the crowd. Iain Betts of Tarmac explains how.


housebuilders. Combine this with a large proportion of consumers who have a fond- ness for properties with ‘character’, the growing popularity of self-build and the re- luctance to take on a large financial com- mitment that will potentially last a life- time, and housebuilders are finding that the new-build blueprint is not as simple or pre- dictable as it used to be.


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The solution for many UK housebuilders is to try and differentiate themselves through the design of their buildings, both internally and externally. These changes can range from bespoke doors that create a greater sense of space within rooms, to op- tional extras that improve acoustics. Exter- nal features focus on maximising kerb ap- peal, which is logical considering the impact of first impressions on buyer inter- est and a resulting successful sale.


COLOURED MORTAR


A feature which is still regularly over- looked, despite having a huge impact on the look and appeal of a property, is the


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apturing the interest and realising the aspirations of potential buyers continues to be a challenge for


choice of mortar, and specifically its colour. Ideal for masonry and roof tile bedding on projects of all sizes, mortar colours that go above and beyond the standard natural or buff options can be beneficial to house- builders for a number of reasons. Alternative mortar colours are seen much more often in commercial markets, where architects have more forgiving budgets and greater creative freedom, allowing them to consider the type of mortar being used, alongside a wider range of brick finishes. While natural or buff coloured mortars will blend in with the most common of brick choices, matching the mortar exactly to the brick type can create a sleek, uniform effect. This works particularly well with contemporary housing designs, which are continuing to grow in popularity, especially with first time buyers.


SHADES


As with interior trends, greys and dark tones are starting to become more common in the mortar world. They are successful at turning simple brickwork into a statement by reinforcing the shadow effect of a joint, especially when used alongside a lighter brick tone.


More daring colours, such as shades of red and yellow, can also provide a greater degree of creative freedom. This is essen- tial for creating a building that will truly stand out from the crowd and grab the at- tention of potential buyers. Plus, if the property is in an area where the local stone or brick is very distinctive, such as the yel- low stone found in the Cotswolds, then us- ing a match service to find the correct colour may be necessary to complement the surrounding buildings.


A FEATURE WHICH IS STILL REGULARLY OVERLOOKED, DESPITE HAVING A HUGE IMPACT ON THE LOOK AND APPEAL OF A PROPERTY, IS THE CHOICE OF MORTAR, AND SPECIFICALLY ITS COLOUR


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