10 INDUSTRY NEWS
Pulp Paper & Logistics
Latest trends for fresh produce packaging highlighted
F
resh-produce packaging is the focus of the latest report from Stora Enso, which identifies insights for
brand owners and retailers within the fruit & vegetables category. The report says that sustainable fibre- based packaging can increase profit margin and reduce food waste. “The escalating food waste in the
world is something that is among the top concerns when millennials are asked which social challenges are most important to solve,” says Stora Enso. The report notes that as much as 45 percent of all fruit and vegetables produced in the world goes to waste. Fresh produce has the highest level of waste in grocery retail. “One of the key success factors
to reduce food waste is to develop packaging that prolongs the shelf life of the products,” says Björn Thunström, SVP of marketing & innovation in packaging solutions
division of Stora Enso. A report from the University of Bologna says that renewable fibre- based packaging can prolong shelf life up to three days, compared to returnable plastics crates. To have a healthy and sustainable
lifestyle is a rapidly expanding desire and something that is highly valued among today’s consumers, says the report. Products in the fruit and vegetables category fit well in this lifestyle. An obvious growing trend is that consumers’ want more premium products with high quality in this category, so it becomes more important that fruits and vegetables are fresh, attractive and tasteful. “We will see an increased use of
packaging in the fruit and vegetables category when premium becomes more important than to sell large volumes. Packaging will play an increasingly important part in achieving premiumisation,” Björn Thunström says.
Surface and coating centre opened in the UK by Archroma
Archroma, a global leader in colour and speciality chemicals, has officially opened a Global Center of Excellence for Surface & Coating Technology. Based at Bradford in the UK, the centre hosts the global product manager for Surface & Coating and a team of application experts, all with close links to Archroma’s Research & Development organisation and the sales teams around the globe.
March/April 2017
Existing laboratory facilities have been extended and
state-of-the-art equipment for application development
and measurement has been installed. Amongst Archroma’s paper industry products are a cationic fluoropolymer providing a strong and long-lasting barrier to grease and water, a recyclable wax alternative coating for corrugated packaging and multipurpose water-barrier coating, and a flexible water vapour barrier coating providing grease, oil, fat and solvent resistance.
Björn Thunström
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