wisewords Tony Juniper on
How Thriving Ecosystems Sustain Prosperity
by Randy Kambic
planning; informs how birds, coral reefs, rain forests and other flora and fauna help preserve and sustain our quality of life; pushes for new recycling laws; and seeks to make children early enthusiasts. Formerly executive editor of Friends
of the Earth, he serves as president of the Wildlife Trust, in Great Britain, teaching faculty of the University of Cambridge Programme for Sustain- ability Leadership, and is sustainability advisor to Prince Charles, a noted conservationist.
Why do you believe that economic growth and
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conservation can coexist? We are measuring economic growth crudely with no sense of quality. One country can have 2 percent gross domestic product growth and at low environmental cost, whereas another measuring similar growth might be both causing massive environmental destruc- tion and concentrating the generated wealth among small numbers of people. We need to grow economies in
eading environment advocate and author Tony Juniper has been an Earth champion for
three decades, imploring humanity to urgently understand that we need nature to thrive. His recently reissued
book What Has Nature Ever Done for Us? How Money Really Does Grow on Trees, first published in 2013, won the Independent Publishers Living Now gold medal. It warns about the severe environmental cost of poor land
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ways that protect the environmental services that create opportunities for growth in the first place. It’s a major challenge for a world hell-bent on simplistic, crude measures of eco- nomic performance. In the Ivory Coast, where I recently
visited, many poor rural people grow cocoa. One way to expand its economy is to produce more cocoa at the expense of tropical rain forests, which ultimately destroys the economy because forests are a major source of rainfall. Extended droughts caused by deforestation reveal that kind of growth is self-defeating. We need a more sophisticated approach, with the economy becoming a wholly owned subsidiary of ecology, not the other way around.
Are true eco-cities and
eco-suburbs feasible? We can design much more livable areas for the protection and health of wildlife, nature and residents. Nature also has a major bearing on the costs of a country’s healthcare system. A
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