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Emerging Retail Trends And Their Effect on the Finishing Industry


By Valerie Price, Director of Business, Coyne Graphic Finishing


What is happening with retail, and how do finish- ers fit into this new land- scape? We have all heard about the brick and mortar stores that have vanished already in 2017. You may wonder what exactly this means for the finishing industry. It means that things are changing, again.


The Magazine 6 4.2017


More and More Digital Digital short runs with “faster” turn times are the new norm, for now. Marketers are thinking up elaborate new designs to entice consumers back into the retail world. Permanent signage that is more durable with multidimensional effects and a longer lifespan has become very popular. Direct print to unique and dura- ble substrates has been growing in the screen print and digital grand-format arena. Did I mention that they wanted it yesterday?


Digital, digital, digital... this is where it’s at in 2017! Many printers are installing large digital presses and catering to an entirely “new” design and feel within the industry. Finishers like Coyne are poised to come along for the ride. We have made many strides into the digital frontier by being prepared on this new front as a leader among finishing suppliers. There are new, faster, and more advanced digital machines that are arriving on the market. Digital printing will reach 2,000 to 3,000 sheets per hour compared to the 50 to 100 per hour being seen right now. This “new” revolution in speed and performance will make some other forms of printing obsolete and inefficient within the next few years. Printers will need the expertise of a skilled die


cutter to complete projects within the tight deadlines of today’s market.


Direct print to corrugate, styrene, PETG, and PVC mate- rials offer a stronger, longer lasting display that can weather outside conditions as well as withstand longer periods of time in stores. The downside is it can be rather “rough” looking with flutes that show through the print. For a product that has a sleek, finished look and feel, mounting the press sheet to a substrate is still the best way to shine. Although, digital printing has advanced to the point of having striking color while being able to print to almost any substrate.


Cutting Costs


Sample tables are often used for production runs with great inefficiencies. Let’s be honest here, anything over fifty sheets should be die cut. The cost of labor, time, and burning up a motor is just too large a risk to squab- ble over the cost of a die. This is especially true when you are trying to run production of a piece that is at the upper limits of the table size. The quality exchange between sample tables and traditional die cutting is really no comparison. With a sample table, the creases and cut scores are not crisp and often ineffective, and there is also the overcut from the drag knife. With tra- ditional die cutting, the “stamping” effect allows for a crisp, clean cut as well as functional creases and cut scores.


Durable Displays Long lasting “durable” displays with or without mul- tidimensional effects bring into play heavy styrenes, acrylic, PETG, and expanded PVC that can be heat bent and finished with polished edges. These can be cut on a router, die cut, or for certain materials they can be laser cut. Retailers are looking for displays that last longer with fewer changes throughout the year. Many of these


TECHNOLOGY


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