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The Company Folders mission is to provide the highest quality products and widest selection of design options to empower its customers to represent their brands with custom marketing materials.


The Magazine 5


2012, Google updated its algorithms to examine link quality—not just quantity. The new algorithm classi- fied many of our links as “unnatural” and penalized our search rankings. Our site traffic dropped by two- thirds, nearly bankrupting the company. We switched to social media and content marketing to recover and never looked back. Social media marketing especially has produced great results; we now have tens of thou- sands of web followers and a reputation as a thought leader in the printing industry. PIA: What accomplishment(s) is Company Folders most proud of? V.G.: Since its inception, Company Folders has had the best website in the presentation folder niche. We’ve maintained this role for 13 years, all the while driving our industry’s online innova- tion forward. Our website has made us a trusted choice for Fortune 500 and other companies. As a result, we are now one of the fastest growing private companies in America, with rankings on the 2015 and 2016 Inc. 5,000 lists.


PIA: What makes Company Folders a great place to work? V.G.: Each employee is an expert in their field. It’s a great environment for experienced employees to contribute without pulling someone else’s weight, while newbies can come in and learn from some of the best minds in their industry. We trust each other and work hard, but we also have fun together. We cele- brate birthdays, cheer for each other’s milestones, and go on group outings to cool venues. And as an added bonus, we offer great benefits, educational resources, and flexible schedules. PIA: What does the future hold for Company Folders? V.G.: We plan to offer more folders and design options and to continue creating innovative, cost-effective ways to deliver our products. We have a good thing going right now, and we plan to keep it going as we transition to our new workspace. We’re very excited to move into our new headquarters in the heart of downtown Pontiac, a cool and vibrant urban center with all the amenities a booming city has to offer.


4.2017


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