Campaign ’12


Business Executive Herman Cain


Rationale for running: “The American dream is under attack” from runaway debt, a stagnant economy, and a Democratic administration


forcing a legislative agenda citizens don’t want.


4 chads


Emotional connection: Almost no one does it better.


4 chads


Resonance/relevancy of message: A colossus of conservatism, he understands real life.


3 chads


Message discipline: On point, enumerated answers. He speaks plainly, without censoring his thoughts, which endears him to his followers but enfl ames detractors.


3 chads


Candidate preparation: Leaves audiences wanting more. Still needs depth and immersion on the issues.


2 chads


Life experience: True breadth of experience.


3 chads


Political/government experience: Limited to work as chairman of the Kansas City Fed.


2 chads


Fundraising strength: $2.4 million in second quarter. Grass roots, but limited in a non-traditional campaign.


1 chad


Base: Growing in intensity, but will it grow in size fast enough?


2 chads


General election appeal: As a self- identifi ed American black conservative with a Reagan-like message, lots of crossover potential.


3 chads Cain Total: 27 of 40 chads 34 NEWSMAX / SEPTEMBER 2011 Rep. Ron Paul


Rationale for running: In his third bid for the presidency, he is again the champion of a “limited, constitutional government, low


taxes, free markets, and a return to sound monetary policies.”


4 chads


Emotional connection: His followers are fervent; others are bemused.


2 chads


Resonance/relevancy of message: The rest of the country “may be catching up to his thinking on the economy.” But not all of his positions resonate with a conservative base.


2 chads


Message discipline: Fine when on topic, but lacks message discipline.


2 chads


Candidate preparation: No candidate can match his economic knowledge.


3 chads


Life experience: U.S. Air Force fl ight surgeon, OB-GYN in private practice.


4 chads


Political/government experience: Has served more than 20 years in the U.S. House, the longest public service record of the fi eld.


3 chads


Fundraising strength: $4.5 million in second quarter. He’s the money bomb: $1 million in one day, online.


3 chads


Base: Will fi nd traction in New Hampshire. Devoted and very vocal libertarian base belies its limited size. But a master of the caucus process.


1 chad


General election appeal: Limited. His medicine is too strong to attract crossover support.


1 chad Paul Total: 25 of 40 chads


Former House Speaker Newt Gingrich


Rationale for running: He has the experience “to return America to hope and opportunity, to full employment, to real security,


to an American energy program, to a balanced budget.”


4 chads


Emotional connection: Moments of brilliance, but other times reduced to just being professorial.


2 chads


Resonance/relevancy of message: Depth of knowledge unmatched, but does he have solutions for tomorrow, not yesterday?


2 chads


Message discipline: Staying focused is an issue.


1 chad


Candidate preparation: Given his experience, he should be the master.


3 chads


Life experience: Can be used against him.


1 chad


Political/government experience: Deepest of the fi eld. He has made miracles happen before.


3 chads


Fundraising strength: Organization has been dealt blows. Raised $2.1 million fi rst quarter, but campaign is reportedly in debt.


1 chad


Base: He is competing in a crowd — against Mitt Romney for the establishment vote and Michele Bachmann for the tea party vote.


1 chad


General election appeal: Limited. 1 chad


Gingrich Total: 19 of 40 chads


CAIN/STEVE POPE/GETTY IMAGES / PAUL/AP IMAGES / GINGRICH/ALEX WONG/GETTY IMAGES


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116