Who’s Most Electable? Rep. Michele Bachmann
Rationale for running: “Together we can once again strengthen America and restore the promise of the future.”
3 chads
Emotional connection: You can see the sparks fl y.
4 chads
Resonance/relevancy of message: Connects emotionally, and fi res up her base — her principal advantage.
4 chads
Message discipline: With the media laser-focused on her gaffes, she has shown grace under fi re.
3 chads
Candidate preparation: Generally prepared and focused. A more disciplined staff could help her avoid obvious gaffes.
3 chads
Life experience: Brings real-world experience as a tax attorney.
3 chads
Political/government experience: Eleven years of legislative experience, and a movement leader.
3 chads
Fundraising strength: Has raised $13 million for a congressional race — a U.S. House record!
4 chads
Base: Strong among tea party and social conservatives. Likely to win Iowa; surging in New Hampshire.
3 chads
General election appeal: With strong social stands, negative intensity will limit her appeal in the general election.
1 chad
Bachmann Total: 31 of 40 chads
Pawlenty Total: 27 of 40 chads
Gov. Tim Pawlenty
Rationale for running: “We need a president who understands that our problems are deep, and who has the courage to face them.”
3 chads
Emotional connection: Earnest; he is focused on “results not rhetoric.” Though folks want to believe, the passion is just not there.
2 chads
Resonance/relevancy of message: The messages are all on key; the emotion sometimes falls fl at.
3 chads
Message discipline: Passive/ aggressive delivery, but messages are on target.
3 chads
Candidate preparation: Studied, with a solid conservative record to stand on. He’s been preparing to run since 2009.
3 chads
Life experience: From city council to Minnesota House of Representatives to majority leader to governor.
3 chads
Political/government experience: Governor of Minnesota.
4 chads
Fundraising strength: $4.2 million in second quarter.
2 chads
Base: Will impress in Iowa, has appeal for fi scal and social conservatives.
2 chads
General election appeal: A safe alternative to Obama, but is that enough to drive turnout?
2 chads
Ambassador/Gov. Jon Huntsman
Rationale for running: “For the fi rst time in history we are passing down to the next generation a
country that is less powerful . . . and less confi dent than the one we got.”
3 chads
Emotional connection: Calm, laid- back demeanor is his strength, but also his weakness. Not breaking through.
1 chad
Resonance/relevancy of message: Right pitch for general, short of the plate so far for primary.
2 chads
Message discipline: Measured, focused, civil.
3 chads
Candidate preparation: Grooming for 2016?
2 chads
Life experience: Executive experience matches the other governors in the fi eld, international experience exceeds.
4 chads
Political/government experience: Governor of Utah, ambassador to China.
4 chads
Fundraising strength: $4.1 million in second quarter, including self-funding.
2 chads
Base: Fiscal conservatives, social moderates.
3 chads
General election appeal: The most likely to attract support from across the political spectrum.
4 chads
Huntsman Total: 27 of 40 chads
SEPTEMBER 2011 / NEWSMAX
Continued on page 34 33
BACHMANN/EMMANUEL DUNAND/AFP/GETTY IMAGES / PAWLENTY/SPENCER PLATT/GETTY IMAGES / HUNTSMAN/BLOOMBERG/GETTY IMAGES
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