NEWS
IS PhOtOgRaPhIc PRINtINg makINg a cOmEBack?
fUjIfIlm Uk took the wonder Photo Shop concept on the road this summer, travelling 1,000 miles across the Uk on the wonder Photo tour.
NEw aPPEal laUNchEd tO EaSE lONElINESS loneliness is one of the biggest issues facing older people today - 100,000 older people in Northern Ireland say that they feel lonely. age NI’s new campaign, ‘No one should have no one’ aims to increase awareness of the issue and encourage people to look out for their older family, friends and neighbours this winter.
Every week, Peggy mccausland attends age NI’s Skainos day centre in Belfast. the centre is like a family to about 140 older people who come through its doors every week from monday to friday.
‘It’s the people and the fun we have,’ said Peggy. ‘that’s why I love coming here. If I wasn’t at the centre I’d be at home alone. there’s no joy in that. there’s nothing like having people around you for a chat and a laugh, is there? we all need a wee bit of company, people to put a smile on our faces.’
look out for your age NI No one should have no one information packs which will be delivered shortly by your aah delivery driver. the packs have posters, advice cards and information about the appeal. and remember, if you are concerned that someone you have met in your pharmacy is facing later life alone, with no one to turn to, encourage them to call the age NI advice Service or complete a referral form with them in store.
you’ll also be receiving age NI Reindeer food into your pharmacies very soon! this is again being supported by aah, trident and Enterprise NI. through the Reindeer food, you’re not only helping to feed Santa’s helpers, but proceeds will support age NI’s services for older people.
50 - PhaRmacy IN fOcUS
appealing to young families and those who have never printed their photos before, fUjIfIlm drew visitors in with a free magnetic photo print, as well as the ‘fuji home on wheels’ - a portable home filled with a variety of photo prints and products, available through the fUjIfIlm Imagine mobile app and retail partners.
‘we know that users are taking more photos that ever on their smartphones,’ said Peter wigington, marketing manager at fUjIfIlm, ‘but with the instant digital gratification there isn’t as much of a demand for printed materials any more. By providing visitors with a photograph from their own smartphone - printed
almost instantly - and showing them how photos can make a home, we hope to introduce the magic of photography to a digital generation.’
In total fUjIfIlm printed 12,130 photo magnets, educating visitors on the ease and quality of the prints, as well introducing them to the fUjIfIlm Imagine print solution.
fUjIfIlm took the opportunity to survey potential customers on the stand, gaining a total of 1,434 responses. this led to interesting insights into the way people are taking and printing photographs, including:
• 81 per cent of those surveyed take photographs on a smartphone
• 44 per cent use a digital camera • 38 per cent print their photos at home
• 33 per cent print their photos at a supermarket
• 25 per cent print their photos online
• 69 per cent would like to order photo prints and gifts from their smartphones
• 33 per cent rarely or never print their photographs
the information and feedback gained from the wonder Photo tour has been invaluable for fUjIfIlm Uk, who will use these insights to plan future marketing campaigns and strategies.
‘what we’ve learnt is that there is indeed an appreciation and desire for printed photography,’ Peter wigington continued. ‘we’re using this information to enhance the fUjIfIlm customer experience, and continue to come up with new, innovative products and ways of printing photographs.’
It’S all gO at RaNdalStOwN PhaRmacIES!
the varied nature of pharmacy activity has been very well promoted by Randalstown Pharmacies since the summer, with a wide selection of promotional campaigns clearly illustrating the services and value of community pharmacy.
the pharmacies recently received their Safe Place domestic Violence in the workplace Silver award and are now registered as a ‘Safe Place’. that means the pharmacies are now recognised as a place of shelter for those affected by domestic violence or abuse. (Randalstown itself has also now become a Safe Village.) Stephanie moffett from the pharmacy received the accreditation from Elisha devlin from Randalstown arches.
In September, the pharmacies raised £1590 for macmillan cancer through its annual coffee morning, which was followed by a ‘wear it Pink’ day in October to raise money for Breast cancer Support. also during October, a health fair was held in the local community hall, and this event, which provided an opportunity for the
pharmacies to raise awareness on health issues such as diabetes, respiratory conditions, stoma advice, and mental health, was very well attended by the local community.
Elisha Devlin from Randalstown Arches presents Stephanie Moffett from Randalstown Pharmacies Ltd with the ‘Safe Place’ accreditation.
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