PHARMANORD
dIaBEtES ON thE RISE, tImE tO adVISE
what IS thE PROBlEm? dIaBEtES IS ON thE INcREaSE, OUR SUgaR cONSUmPtION IS BEcOmINg OUt Of cONtROl, cONSUmERS aNd thE gOVERNmENt aRE INcREaSINgly SEEINg thE NEEd tO lImIt aNd makE thE mOSt OUt Of thE SUgaRS that wE Eat.
I
magine carrying around a kilo of sugar, this is the exact amount that the average consumer consumes in
a fortnight, we are fast becoming a nation of addicts, addicts addicted to sugar. whether this be in the form of sweet treats, processed foods or drinks the result is the same one third of the Uk population are now classified as pre-diabetic.
In fact research from diabetes Uk showed that in 2016 the number of people living with diabetes reached over 4 million, an increase of more than 65 per cent over the past decade. It is also thought that there are over half a million people with undiagnosed type 2 diabetes.
the food Standards agency (fSa) recently stated that sugar is the number one food issue, this follows on from research by the Scientific advisory committee on Nutrition (SacN). Both recommend that the amount of sugar consumed needs to reduce to help address the growing obesity and diabetes crises and to reduce the risk of tooth decay.
the high intake of dietary sugar, as well as increasing the risk of type 2 diabetes also increases the risk of stroke, heart disease and even some cancers, and is also responsible for the rising levels of obesity.
however, it’s not all bad news. Research by mintel has shown that the majority of consumers in key European markets are cutting back on
there are natural steps that can be taken to control blood glucose levels and to ensure that we can make the most of available sugars in our foods. Research published in Panminerva medica in june 2014 showed that an extract of maqui berries known as delphinol® can lower blood glucose, by reducing the speed at which glucose is absorbed into the bloodstream from the digestive tract.
after extensive investigation, the European food Safety authority (EfSa) has now confirmed that chromoPrecise® is ten times better absorbed by the body (bio-available) compared to any other form of chromium (including that provided by food) and has confirmed that chromoPrecise® helps maintain healthy blood glucose levels.
we recommend the use of Bio-gluco control for: • those wishing to maintain a healthy weight
• People suffering from fatigue and/or loss of concentration
• those wishing to avoid energy highs and lows
their consumption of sugar, indeed 65 per cent of Uk consumers agree that a healthy diet should be low in sugar.
how can the health food industry assist consumers in their quest to reduce sugar consumption?
the active ingredient delphinidin was shown to inhibit the sodium glucose co-transporter (Sglt), which facilitates the uptake of glucose from food into the intestinal tissue and the blood, thus avoiding the sharp spikes in blood sugar which can result following eating.
high blood sugar can also be a sign of chromium deficiency. this trace mineral is found in small quantities of green leafy vegetables, poultry and nuts. Pharma Nord developed chromoPrecise®, an organic extract which works together with the body’s own insulin to channel sugar out of the bloodstream and into the cells where it can be used for energy.
14 - PhaRmacy IN fOcUS
• Individuals dieting who need assistance to reduce cravings for sugary foods/carbohydrates and/ or to prolong time between hunger pangs.
REQUESt mORE INfORmatION To receive a free 16 page guide to Bio-Gluco Control or for further information, please contact Pharma Nord on 01670 534900 or email
uksales@pharmanord.co.uk
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