Global thinking The world watched as he


travelled though China, Siberia, and Russia; took an


internship at our office in Hong Kong; taught entrepreneurship skills to kids in Indonesia; and continued his travels through Australia, New Zealand and South America…


When gamification becomes global


The Great Global Adventure, created by insurance and asset management company AXA, has won a number of awards this year including two CIPD recruitment awards for Best Use of Social Media and Best Use of Mobile, plus the RAD award for Best Graduate Campaign. Paul Roberts, Graduate & Early Careers Resourcing Manager at AXA explains why this is a fantastic achievement realised through a journey of global collaboration.


A


XA is a global giant that is currently listed by Fortune as one of the 20 biggest companies


in the world by revenue. The Paris-based organisation is the world’s number one insurance brand with a presence in over 60 countries, boasting 103 million customers serviced by over 160,000 employees. So, would it surprise you to hear that AXA was not always that well known amongst graduates?


A few years ago the global leadership of AXA called for the organisation to invest more in developing the talent of tomorrow


14 Graduate Recruiter | www.agr.org.uk


and identified graduates as a strategic opportunity to fuel that future talent pipeline. Every year, hundreds of individuals begin their career at AXA, and thousands are hired in the early part of their career. AXA wanted to provide a differentiating offer through its structured graduate programmes. In order to develop a framework to build a pipeline of future leaders at AXA, a global working group was created, and for the first time graduate recruiters from across the global network of AXA companies worked together. These included representatives from countries such as the US, UK,


France, Hong Kong, Spain, Belgium, as well as AXA’s transversal businesses such as AXA Investment Managers that operate across several countries.


In the early days we were simply trying to understand what each other did, what the markets we operated in looked like, and where we had similarities. From a UK perspective, I knew we had developed some great graduate programmes, but I wanted us to do better. Being part of the group meant I could share my knowledge and learn from others to make the improvements I was looking for.


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