Industry
The Duralock team; a mix of experience and youth
international market came from the United Arab Emirates. With some years of investment and representation in the Middle East, Duralock was able to establish confidence within the market. “It is not an area where you can move in and move out and make a quick profit,” says Marcus. “The Middle East customer is very astute and it takes time to see results. After much worthwhile effort, we won a large contract with Meydan Racecourse, which we are extremely proud of, however, this was the result of many smaller contracts that had built trust across the entire region. In the past few years, we have won larger orders for camel tracks and we are extremely proud of this. It shows the product is proving itself in the harsh environment, and our clients continue to recognise this and trust and specify us for their work.” As time went on, the product was proving
itself time and time again and it was now being directly specified for projects. Such was the market awareness amongst professionals that the demand grew to the extent that new investment could be made.” The growing business contracts meant that
Jonathon McGovern “ 126 I PC APRIL/MAY 2016
Duralock was outgrowing its small beginnings; the manufacturing resources and facilities struck difficulty in meeting the
demands and often would be in full-flow for twenty-four hours a day, seven days a week. An investment in factory resources was obviously required, which has now been centralised in Chipping Norton, where the office and manufacturing team work closely alongside each other. With a reorganised production structure and the incorporation of CAD CAM technology, Duralock is fully equipped for the market needs, which are becoming more diverse as other industries recognise the possibilities the system can offer them. Grandson of Marcus and Janet Wheeler and Business Development Manager of Duralock, Jonathon McGovern, has recently joined the family business. He explains “We can see that, having established ourselves in the equestrian market, other sports are recognising and moving towards our safety systems. There is an obvious need for safety for the players from a variety of physical sports and this is where we are starting to extend our marketing attention with encouraging results.” “Apart from the safety aspect, sports clubs
love the look of our fencing - it really transforms their grounds. Not having to constantly maintain the fencing lets the groundsmen spend their time on more
Not having to constantly maintain the fencing lets the groundsmen spend their time on more important issues
Duralock fencing installed at London Wasps training facility
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148